Happy Cultures, the Indian health and wellness company, has launched Dubai Kunafa Yeast Protein, introducing the viral flavour profile into the protein supplement segment.
Priced at an RRP of Rs 2,199 ($25.32), the product reportedly combines yeast protein with real pistachios. Each serving provides 24g of yeast protein and is described as featuring a PDCAAS score of 1, indicating a complete amino acid profile. The formulation is sweetened with monk fruit and contains added probiotics.
“Protein is becoming a crowded category, and we believe the next phase of innovation will be about making the experience more exciting for consumers”, said Amit Monteiro, CEO, Happy Cultures. “Dubai Kunafa is a flavour people already recognise and enjoy, so bringing it into yeast protein felt like a natural way to make the category more interesting”.
The new launch forms part of Happy Cultures’ protein portfolio and is available via the company’s website, as well as online retailers.
According to source, India’s protein supplement market is projected to reach 13,186 crore INR ($1.52 billion) by 2033.
Source: Indian Retailer
