India: Bajaj Consumer Care acquires Vishal Personal Care

Bajaj Consumer Care, a leading Indian hair care manufacturer, has announced the acquisition of Vishal Personal Care, which operates under the Banjara’s hair and skincare brand, for 108.3 crore INR ($13 million).

Founded in 1991 in Hyderabad, Banjara is known for its natural solutions with a product portfolio that includes facial kits, herbal powders, and shampoos and a retail presence in 70,000 cosmetics stores, supermarkets, pharmacies and other grocery chains across five South Indian markets.

Commenting on the acquisition, Bajaj Consumer Care managing director Jaideep Nandi said: “Acquisition of Vishal Personal Care Pvt Ltd is a strategic step in strengthening Bajaj Consumer Care’s footprint in the five southern markets. The addition of Banjara’s to our portfolio enhances our ability to serve the evolving consumers across India, while also complementing our product range for further expansion”.

As part of the transaction, Bajaj Consumer Care will acquire a full 100% stake in the company in two stages, initially securing 49%, followed by the remaining 51% in the second tranche.

Source: Bajaj Consumer Care