Germany: Unilever to sell Tomato al Gusto and Speciale al Gusto brands

Unilever, the multinational consumer goods giant, has announced plans to sell its Knorr pasta sauce brands Tomato al Gusto and Speciale al Gusto in Germany to Italian food firm Casalasco for an undisclosed sum.

Casalasco is described as one of the main global operators in the production and processing of industrial tomatoes, managing the Pomì, Pomito, and De Rica brands and with a supply chain that includes 800 agricultural companies, five factories, and 70 packaging lines.

Commenting on the move, Casalasco CEO Costantino Vaia said: “With this transaction, our Group intends to consolidate its presence in Germany, one of the leading European food markets, and to give a distinct Italian identity to brands distributed globally. The acquisition of the ‘Tomato al Gusto’ line is part of the internationalization process we have undertaken in recent years and will strengthen Casalasco’s position at the European level in the strategic preserved tomato segment”.

Casalasco receives exclusive rights to use the Knorr brand within the product range for 12 months, but Unilever retains complete ownership of the brand throughout the transitional period.

The transfer of the product range is set to take effect on 1st March 2025.

Source: Corriere Ortofrutticolo
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CASALASCO ACQUISISCE DA UNILEVER I SUGHI PER PASTA “KNORR – TOMATO AL GUSTO”