France: Carrefour to launch new store concept in Paris metro

French retailer Carrefour has announced the opening of 45 stores in Paris metro stations under the new banner Carrefour Proximite.

According to sources, the Carrefour Proximite stores will range in size from 50 to 250 sq m and be opened as part of the Grand Paris Express metro expansion project.

The new concept is said to offer a range of services and products targeted at both commuters and local residents, including food, convenience items, services, and vending machines

“Event areas” will also be created for use as pop up shops and to organise tastings and cultural events.

The announcement follows news earlier this year that Carrefour and Lagardere were partnering to open 150 stores across the French rail network.

Source: ESM