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Private equity firm Ezdehar Management has acquired a majority stake in Egyptian snack maker Kemet for Natural Food S.A.E. through its Ezdehar Mid-Cap Fund II.
Founded in 1998 in Giza, Kemet specialises in pretzels, with a portfolio featuring Pretzo, Mixy and Munchos, a filled pretzel snack. Its products are exported across four continents, as well as being distributed in the wider Middle East.
Commenting on the move, Ezdehar managing director Amir Mishriky said: “We’re looking forward to being part of the next stage of the company’s journey, working closely with the founders and management team. We have full confidence in their ability to drive growth and achieve their ambitious plans through continued product development and innovation.
“This investment reflects our broader conviction in the future of Egypt’s (food and beverage) and consumer sectors”, he added.
Kemet chief executive officer Mahmoud Hosny said: “This partnership is a game changer. With Ezdehar’s backing, we’re ready to accelerate innovation and expand our global footprint. Together, we’re building the future of healthy snacking”.
Financial terms of the transaction were not disclosed.
Source: Baking Business
