Thailand: PepsiCo launches two sweet new Lay’s crisp flavours
Drink and snacks giant PepsiCo has announced the expansion of its Lay’s crisp brand in Thailand with the launch of two new sweet flavours. Promoted as offering a “perfect blend” to “creates delicious new ways” with flavour, the new Lay’s offering includes Honey Butter and Caramel Popcorn varieties, the former topped with “super sweet honey” […]
Gama Innovation Award: FitRabbit Organic Dragon Drink
Gama Innovation Award – Positioning MANCHESTER – 26th February 2016: The Gama Innovation Award – Positioning for February goes to FitRabbit Organic Dragon Drink, a new children’s beverage looking to tackle concern over sugar levels by claiming to actively protect against tooth decay. Promising “teeth as strong as a dragon’s” and promoted as “the first drink […]
USA: PepsiCo launches ‘four in one’ Doritos Mix
PepsiCo, through its Frito-Lay division, is introducing a new range of crisps in the US under its Doritos brand that are claimed to deliver a “multi-sensorial experience”. Touted as “the biggest product launch in [the brand’s] recent history”, Doritos Mix Tortilla Chips feature a combination of four different Doritos shapes and flavours in one bag. […]
Gama Innovation Award: Grandiosa Pizzatasku Pocket Pizza
Gama Innovation Award – Packaging MANCHESTER – 25th February 2016: The Gama Innovation Award – Packaging for February goes to Grandiosa Pizzatasku Pocket Pizza, a new pack format that allows consumers to enjoy hot pizza on the go. Emblazoned with the slogan “easy to heat, easy to eat”, Grandiosa Pizzatasku ‘Pocket’ Pizza, which has been launched […]
France: Danone reports “solid” performance in 2015
Dairy and drinks multinational Danone saw total sales rise in 2015 to €22.412 billion ($24.70 billion), according to its latest financial statements. Describing its performance as “solid” and “in line with objectives”, the France-based firm reported that overall sales for the year had risen 4.4% on a like-for-like basis, with trading operating margin up +17 […]
Gama Innovation Award: Thrive Culinary Algae Oil
Gama Innovation Award – Product MANCHESTER – 24th February 2016: In February, the Gama Innovation Award – Product goes to Thrive Culinary Algae Oil, a new launch in the US looking to capitalize on the functional trend for all things ‘seaweed’. Boasting to be “the best oil for your heart, your kitchen and the planet”, Thrive […]
Japan: Yamazaki Bakery and Mondelez end Nabisco brand tie up
As part of a recent strategic shift, Japanese bakery firm Yamazaki Bakery has decided against renewing its licencing agreement with international food giant Mondelez International, under which it manufactures products under the Yamazaki Nabisco banner, according to a report in the Nikkei Asian Review The decision marks the end of a relationship dating back to […]
‘Citrus’ beats ‘berry’ in new product pricing
Insight by Gama Compass™ MANCHESTER – 23rd February 2016: Orange and lemon flavours are associated with premium claims and higher price points, while strawberry flavours are especially common in Latin America and in launches targeted at children, the latest information from Gama Compass™ indicates. For this month’s study of trends and patterns in new product launches, […]
China: Yake Food to enter mineral water market
Fujian, China based candy manufacturer Yake Food has entered the mineral water market with a “premium” offering under the Changbai Springs brand name. The line is said to feature an award winning packaging design and is based around the core idea of a “Changbai Oasis” offering “the first morning cup of water”. According to PET Engineering, […]
USA: Kellogg grows sales in 2015
US cereal and convenience foods giant Kellogg has announced that it “met or exceeded initial guidance” for sales, operating profit, earnings per share, and cash flow in full year 2015, according to its recently disclosed financial statements. Kellogg’s net sales rose to $13.525 billion, with reported growth up 7.2%, and currency-neutral comparable growth up 1.2% […]