UK: Alpro introduces Alpro Fusion brand
Alpro, the soy product specialist, has rolled out a new range of chilled single-serve drinks in the UK under the brand name Alpro Fusion. The drink is described as being a combination of soya or coconut with a “fusion” of fruits and comes in the varieties Soya Apple Kiwi and Coco Pineapple Lemongrass. Alpro UK […]
UK: Nissin Food acquires minority stake in Premier Foods
Japanese food manufacturer Nissin Food has acquired a 17.27% shareholding in British food manufacturer Premier Foods from an existing shareholder. Announcing the deal in a statement, Premier Foods, which own brands such as Mr Kipling and Bisto, said that the Japanese company “understands and supports Premier’s ambitions”. As part of the move, Nissin Food has […]
South Africa: Distell launches country’s first tequila-flavoured cider
Distell, the leading producer and marketer of spirits, wines and ciders in South Africa, has extended its flagship brand Savanna for the launch of a new tequila flavoured cider under the brand name Savanna Loco. Supported by the strapline: “Savanna Loco. Add a leeedle crazy!”, the 6% abv drink is said to feature the crisp […]
Sharon Barraclough, Marketing Director
Hovis
Gama spoke to Sharon Barraclough, Marketing Director, Hovis. How do companies best achieve growth in developed or saturated markets? Be clear on the role of your brand in consumers’ lives and tell that brand story in a way that adds meaning and purpose. Support it with absolute product truth – delight consumers by exceeding their expectations […]
South Korea: It’s Skin signs deal to enter India
It’s Skin, South Korea’s major cosmetic manufacturer, has signed a deal with retail giant Dabur to sell 120 products under its name in India, according to a report in Yonhap News. The products will be sold in 10 New U shops in New Delhi before rolling out a further 20 shops in the capital and […]
Brazil: Arcor launches butter toffees with greek yoghurt filling
Arcor, the Argentina-based confectionery company, has announced the expansion of its butter toffees candy range with the release of Arcor Grego (‘Greek’), a new line based on greek yoghurt. Claimed to combine the unique flavour of butter toffees with the creaminess of greek yoghurt, Arcor Grego has been launched in the flavours Greek Yoghurt and […]
Gama Innovation Award: Elmhurst Naturals Banana Water
Gama Innovation Award – Positioning MANCHESTER – 24th March 2016: This month, the winner of the Gama Innovation Award – Positioning is Elmhurst Naturals Banana Water, a product seeking to capitalize on the burgeoning interest in ‘plant waters’ as an alternative to conventional fruit juice products. A “light and refreshing hydrational beverage packed with electrolytes”, Elmhurst […]
Singapore: YGC Group launches eucheuma seaweed drink
Health-food manufacturer YGC Group, in collaboration with the National University of Singapore, has unveiled the launch of a new range of health drinks made with eucheuma, a type of seaweed found locally in South-East Asia. Announcing the launch, YGC Group said the line was suitable for a broad demographic and was promoted as an “everyday […]
Gama Innovation Award: Nisshin Cooking Flour Shaker
Gama Innovation Award – Packaging MANCHESTER – 23rd March 2016: Nisshin Cooking Flour Shaker, with its ‘miniature’ format and unusual dosing devices, is this month’s recipient of the Gama Innovation Award – Packaging. New in Japan from flour firm Nisshin, the Nisshin Cooking Flour Shaker innovates through its multiple measuring devices and preservation benefits. Promoted […]
Germany: Rewe to open Rewe To Go at Aral petrol stations
The German supermarket chain Rewe is set to open a new line of convenience stores under the Rewe To Go name, to be located at Aral petrol stations. According to an article in Die Welt, the chain will comprise around 1,000 stores stocking a wider range of products than most petrol station stores. The product […]