Argentina: PepsiCo invites fans to co-create TV advert
PepsiCo in Argentina has announced its first commercial developed in collaboration with fans of the drinking chocolate brand Toddy, inspired by contributions on the company’s social media accounts. As part of a campaign labelled “we know about making chocolate, not adverts”, the initiative took place at 6pm local time on the 12th June. Consumers participated […]
Premium stands out in own brand ice cream & desserts
Insight by Gama Compass™ MANCHESTER – 11th June 2015: The key characteristics of new ice cream & dessert products are the subject of Gama’s latest analysis of recent launches from Gama Compass™, examining in particular how private label launches compare to the market as a whole in terms of category breakdown, price and brand positioning. […]
Brazil: Coca-Cola Femsa inaugurates facility in Itabirito
Coca-Cola Femsa has opened the doors to its latest facility in Brazil, located in Itabirito, in the state of Minas Gerais. The result of an investment of US $258 million, the new plant is reported to have been constructed over an area of approximately 65,000 square metres, on a site of around 300,000 square metres. […]
Brazil: Marfrig reports Q1 loss of R$ 570.9 million
Marfrig, Brazil’s third largest food processing company, has announced a net loss of R$ 570.9 million ($188 million) for the first quarter of 2015. Describing the start to the year as “challenging”, the company said that its bottom line had been especially affected by currency fluctuations, although the exchange rate is said to also have […]
Ready meal innovation prominent in ‘high obesity’ countries
Insight by Gama Compass™ MANCHESTER – 13th May 2015: The reality of steadily climbing obesity rates across the world has become a hot political topic and, with the threat of increasingly stringent regulation of high-calorie, high-fat and high-sugar food and drinks ever present, the potential impact of rising obesity levels on FMCG categories is now […]
Mexico: Arca Continental to Invest Ps.$5,200 million in 2015
Arca Continental, Coca-Cola’s second largest bottler and the largest in Latin America, has announced an investment for 2015 of Ps. $5.200 million ($341 million), mainly to strengthen market and sale operations in Mexico and also to establish new production facilities in South America. In addition to automating a plant in Mexico, the company plans the […]
Argentina: Danone launches Ser Joyful yoghurt
Danone has launched its latest yoghurt product – Ser Joyful – in an attempt to boost growth in the fat-free yoghurt sector in Argentina, according to a report in Adlatina. The new yoghut is described as featuring fruit pieces and twice as much protein as a regular yoghurt, as well as containing fewer than 99 […]
Brazil: Carrefour announces expansion plans
French retail giant Carrefour has announced its plans to invest in Brazil in 2015 with the remodelling of its larger hypermarkets and the expansion of its chain of local stores in Sao Paulo. During a press briefing, Group CEO Charles Desmartis announced that 20 stores would be remodelled over the course of the year, with […]
Mexico: Modelo Group launches online platform for speciality beer
Modelo Group, a leader in the manufacture, distribution and sale of beer in Mexico, has announced the launch of a new online platform focused on speciality beer. Named Beerhouse and available at www.beerhouse.mx, the new portal offers a wide variety of domestic, craft and imported beer, including brands that are not yet available in the […]
Mexico: Heineken to invest in new brewery
Heineken has announced that it is investing M$7.5 billion ($480 million) to build a new brewery in Mexico. Located in the city of Meoqui in Chihuahua, the new facility is designed to meet demand in the US and Mexican market. Since entering Mexico, Heineken has become one of the country’s two main beer producers, selling […]