Mexico: Procter & Gamble to sell Escudo soap brand
US-based multinational Procter & Gamble (P&G) has announced plans to sell soap brand Escudo to rival Kimberley-Clark for an “undisclosed amount”. Launched more than 50 years ago, Escudo is the leading local antibacterial soap brand in Mexico. The brand’s product line includes bar soap, hand soap, odour-protection soap and more recent introductions such as a […]
Brazil: Nestle to invest $100 million to increase production
Swiss FMCG giant Nestle is to invest about R$400 million ($101 million) to expand production capacity in Brazil over the course of 2016, Supermercado Moderno reports. According to the news agency, the plan is to increase capacity by introducing new production lines, allowing some items that were previously imported to be manufacturer locally. Among the […]
‘Citrus’ beats ‘berry’ in new product pricing
Insight by Gama Compass™ MANCHESTER – 23rd February 2016: Orange and lemon flavours are associated with premium claims and higher price points, while strawberry flavours are especially common in Latin America and in launches targeted at children, the latest information from Gama Compass™ indicates. For this month’s study of trends and patterns in new product launches, […]
Brazil: Santa Cruz ceases operations at Porto Alegre plant
Santa Cruz, a subsidiary of UK-based cigarette manufacturer British American Tobacco, has announced the closure of production facilities at its Cachoeirinha location in Porto Alegre, Brazil. According to Correio do Povo, the move will see the factory itself closed down, although the research and development facility at the site will remain in operation. In a […]
Brazil: Integralmedica launches protein-enhanced hazelnut spread
Integralmedica, a supplement product company, is launching a new hazelnut-based spread in Brazil that is claimed to contain enhanced levels of protein. Part of the company’s Body Size product line, the new launch – branded Nutwhey – is claimed to be an innovative combination of hazelnut, cocoa and whey protein. Amongst its benefits, the product […]
Brazil: Ambev opens plant in Uberlandia
Alcoholic and soft drinks producer Ambev has opened a new production facility in Uberlandia, Brazil. according to a report in Supermercado Moderno. The plant is Ambev’s 27th in Brazil and was constructed at a cost of R$770 million ($179 million). According to Supermercado Moderno, the new plant will employ 480 staff and has a production […]
Brazil: Hypermarcas sells contraceptive brands to Reckitt Benckiser
Pharmaceutical and consumer products manufacturer Hypermarcas has announced the sale of its condoms division to the British household and personal care group Reckitt Benckiser for R$675 million ($173 million), according to a Reuters report. Hypermarcas’ condoms division is comprised by the brands Jontex, Olla and Lovetex which together in 2014 represented 2% of the company’s […]
Water, tea and fruit juice prove the ‘natural’ hotspots
Insight by Gama Compass™ MANCHESTER – 22nd January 2016: ‘Natural’ continues to be a cornerstone of product marketing in new food and especially new drinks launches, according to Gama’s latest study of claims in global new consumer goods. In product launches reported on Gama Compass™ over the course of 2015, ‘natural’ was the fifth most likely […]
Mexico: Constellation Brands to build 10 million hectolitre brewery
Alcoholic drinks manufacturer Constellation Brands has announced that it is investing in a new 10 million hectolitre brewery in Mexico in addition to an expansion of its Nava brewery business. The new brewery will be built in Mexicali, Mexico with the intention of being close to the US state of California, the company’s largest beer […]
Brazil: General Mills acquires yoghurt manufacturer Carolina
American multinational General Mills has announced that it has acquired Brazilian dairy manufacturer Carolina for an undisclosed sum. Carolina operates in southern and south-eastern Brazil and is known for the regional brands Carolina, VeryGurt and Gluck. It started producing yoghurt in 1995 under the Gluck brand and now markets more than 20 lines of dairy […]