Brazil: J Macedo releases new line in partnership with Buddy Valastro
Brazilian food manufacturer J Macedo has announced an investment of R$30 million ($9.2 million) to launch new products and revamp the packaging of existing products under the Dona Benta brand through a partnership with celebrity chef Buddy Valastro. According to Meio & Mensagem, J Macedo will launch a Dona Benta Delicias (‘Delicacies’) line featuring the […]
Brazil: Piracanjuba launches quinoa, flax and chia drink
Piracanjuba, a Brazilian producer of drinks and dairy products, has announced the launch of a new dairy drink made with quinoa, chia and flax. Piracanjuba Quinoa and Flaxseed + Chia Drink is described as combining the various different nutrients present in quinoa, chia seeds and flaxseeds, such as fibre, protein, vitamins, minerals and fatty acids. […]
Brazil: Coca-Cola enters coffee market
Coca-Cola Brasil, the Brazilian arm of the US-based soft drinks giant, has announced that it is entering the coffee market with the launch of the Cafe Leao brand in August. The coffee is described as being made with 100% Arabica beans, grown, roasted and packed in the country, and was developed with the aim of […]
Keeping it ‘real’ with ‘locally sourced’ and ‘no additive’ claims
Insight by Gama Compass™ MANCHESTER – 14th July 2016: ‘Fresh’, ‘locally-sourced’, ‘quick’, ‘no flavour enhancers’ and ‘additive-free’ are some of the key claims associated with products described as ‘real’ or ‘authentic’, while drinks concentrates, coffee and tea are among the most significant product categories for ‘real’ claims in new launches, according to Gama’s latest look at […]
Mexico: Grupo Lala to start operations in Costa Rica
Grupo Lala, a Mexican dairy firm, has announced a partnership agreement with two companies in Costa Rica to start operations in the Central American country. The company will work with Costa Rican firms Coopeleche and Florida Bebidas for the manufacture of their brand and local brand Mu!, according to the company. “Coopeleche’s almost 40 years […]
Brazil: Pao de Acucar trials bulk sales
Pao de Acucar, Brazil’s leading supermarket chain and part of the French Casino group, has started selling a number of items in bulk with the reported aim of encouraging the reuse of packaging, according to an article in Giro News. Dubbed “Reusing #tobehappy’, the project will allow consumers to fill their own containers (pots, cans, […]
Brazil: Nestle launches rice-based Nesfit Smoothie
FMCG multinational Nestle has launched Nesfit Smoothie, a 100% plant-based drink made with whole grain rice and fruit juice, for the Brazilian market. The low-calorie beverage is described as a light and smooth drink containing whole grains that preserve the three parts of the grain (bran, endosperm and germ), alongside fruit juices such as passion […]
Chile: Idilia Foods launches Cola Cao sweetened with stevia
Food and drinks firm Idilia Foods is extending its established Cola Cao dairy-based powder drink with a new version sweetened with stevia, according to a report in Tecno Mercado Retail. Available in Chocolate, Strawberry and Vanilla options, Cola Cao with Stevia is said to contain “richer energy” and to be sugar-free , while still providing the […]
Brazil: Heineken to close plant in Bahia
Heineken, the Dutch beermaker, has announced that it will cease operations at its plant in Feira de Santana (Bahia), Brazil. According to Heineken Brazil, “the decision was taken based on viability studies and on the need to drive the company’s operations to the next level of excellence, while maintaining its financial sustainability”. The company said […]
Brazil: Danone Early Life Nutrition opens factory
Danone Early Life Nutrition, the infant nutrition division of Danone Group and the producer of baby milk and dairy compound formulas, has announced the opening of a new factory in Pocos de Caldas, Minas Gerais. Danone said that the unit, which is the firm’s eighth in Brazil and the first in its category, would allow […]