‘High vitamin’ claims notch upwards
Insight by Gama Compass™ MANCHESTER – 24th November 2016: ‘High vitamin’ claims are continuing to notch upwards in new product launches, according to Gama’s latest study of patterns and trends in global FMCG innovation, with non-alcoholic drinks proving particularly fertile ground for vitamin-related positioning. Based on data from Gama Compass™ between 2014 and 2016, and […]
Brazil: Petropolis vying to acquire Brasil Kirin assets – reports
Brazilian company Grupo Petropolis, owner of the beer brand Itaipava, is among the firms to have declared an interest in acquiring the assets of alcoholic drinks firm Brasil Kirin, according to a report in Supermercado Moderno quoting O Estado de Sao Paulo. It is reported that Grupo Petropolis has organised visits to three of Brasil […]
Brazil: Unilever launches Omo branded launderette service
FMCG multinational Unilever is expanding further into laundry services with the launch of an online launderette platform in Brazil under its Omo detergent brand. Named Omo Express, the new service is promoted with the tagline “The best way to do your laundry? Don’t do it” and offers a “professional” online launderette service including pickup and […]
Brazil: Minerva acquires Frigrorifico Frisa
Minerva, one of the principle meat manufacturers in South America, has announced the acquisition of Frisa Frigorifico, a leading Brazilian beef products company. Frisa Frigorifico operates abattoirs in Colatina (ES), Nanuque (MG) and Teixeira de Freitas (BA), as well as a distribution centre in Niteroi (RJ). The purchase represents an investment in the order of […]
Brazil: Coca-Cola, Ambev and Britvic interested in Natural One – reports
Soft drink giants Coca-Cola, Ambev and Britvic have all showed preliminary interest in buying stakes in Brazilian juice producer Natural One, according to sources quoted in Reuters. Natural One, founded 10 years ago by Ricardo Ermírio de Moraes, has hired the investment banking unit of ABC Brasil to advise it on the transaction, sources said. […]
Brazil: Arcor releases churros flavour panettone
Argentina confectionery firm Arcor’s Brazilian arm has announced the expansion of its line of filled panettone products with the launch of Churros and Brigadeiro Gourmet varieties. According to New Trade, the churros flavour panettone features a touch of cinnamon and a milk caramel filling and is recommended to be sprinkled with cinnamon and icing sugar. […]
Brazil: Pipo to launch Ovomaltine popcorn
Pipo, a Brazilian producer of gourmet popcorn products, is collaborating with traditional malt drink brand Ovomaltine to create a new special edition flavour, according to a report in Giro News. The new Pipo Ovomaltine Popcorn is being launched to celebrate 70 years of the Ovomaltine brand in Brazil, and is being sold in 500ml and […]
Brazil: General Mills launches Yoki hamburger and pizza popcorn
The Brazilian division of General Mills is expanding its Yoki line of microwaveable popcorn in Brazil with a new line that includes the unusual flavours of hamburger and pizza, according to a report in Giro News. The new line features images from the Warner Bros’ film Justice League used under licence, and comes in a […]
Malaysia: Gruma inaugurates new plant
Gruma, a Mexican manufacturer of corn flour, tortilla, flatbread and pizza base products, has opened a new plant in Kuala Lumpur, Malaysia. According to Gruma’s president and CEO Juan Moreno, the investment of $55 million represents a “solid step” towards “consolidating our global presence and strengthening our position as the world leader in the production […]
Brazil: Kellogg to acquire Parati
Kellogg, the US-based cereal and snack firm, has announced that it has reached an agreement to acquire Ritmo Investimentos, the controlling shareholder of Brazilian company Parati Group, which manufactures biscuits, powdered beverage & pasta brands. According to the company, the acquisition is the company’s largest in Latin America to date and a step in the […]