India: Britvic to enter the market with Robinsons Fruit Shoot

Britvic, the British soft drinks company, is set for expansion into Asia by launching its products in 25,000 stores in India over the next three months, the Economic Times reports. Britvic will reportedly begin by introduced its top-selling product Robinsons Fruit Shoot in ten Indian cities to compete with local company Dabur’s Real brand of […]

India: ITC moves into e-cigarette business

ITC, India’s largest cigarette manufacturer, has announced that it is intending to expand its business by moving into the electronic cigarettes market, the Economic Times reports. According to company chairman YC Deveshwar, ITC is in conversations with government to develop a framework under which its range of e-cigarettes can be launched. Mr Deveshwar said that […]

New Zealand: Frucor launches V Double Espresso Iced Coffee

New Zealand beverage manufacturer Frucor has announced the launch of a new version of its V branded iced coffee – V Double Espresso. According to information, the product follows the traditional V Iced Coffee recipe but contains twice the ‘hit’ of caffeine and guarana with 322 calories per 475ml bottle. Initially launched for two weeks […]

New Zealand: Universal Robina acquires Griffin’s

Universal Robina, the Philippines-based food conglomerate, has purchased the New Zealand biscuit manufacturer Griffin’s for $700 million, Business Day reports. Griffin’s has around 800 employees and produces brands including Gingernuts, Cookie Bear, MallowPuffs and Nice & Natural from its two factories in Auckland. The company will be acquired by Universal Robina from Pacific Equity Partners, […]

India: Carrefour winds down operations

Groupe Carrefour (Carrefour), the multinational supermarket group, is set to abandon its operations in India, the International Business Times (IBT) reports. Carrefour has been active in the Indian market since 2010 but operated a total of only five wholesale outlets due to the protectionism that has hampered many foreign distributors’ efforts in the country, LSA […]

Innovation Insight: Coco Vodka

This week Gama explores a new product called Coco Vodka, a flavoured alcoholic beverage (FAB), that illustrates the continuing prominence of coconut water in product innovation. Launched in 2014 in Australia, Coco Vodka is a premixed spirit drink blending triple-distilled vodka and “the fresh water from young coconuts”. Available in an original version as well […]

India: Beiersdorf establishes new plant in Gujarat

German health and beauty company Beiersdorf is to open a new plant in Gurajat, India, the Economic Times reports. The new plant will be 70,000 square meters in size, will cost around Rs 1,000 crore ($166 million) and is planned to be finished by next year. “The Indian business has rapidly grown and we decided […]

China: Wal-Mart to triple spending on food safety

The US retailer Wal-Mart has vowed to triple spending on food safety measures in China in a bid to avert further recalls and mislabelling of products. The move comes after this year’s discovery of fox meat found in packages labelled as “Five Spice” donkey meat. The company said it would increase checks on vendors to […]

China: Bright Food Group buys a majority stake in Israel’s Tnuva

Bright Food Group Co.,  a Chinese dairy and consumer-products group, has agreed to buy a majority stake in Israel’s Tnuva Food Industries Ltd., Bloomberg reports. The group, backed by the Shanghai government, has plans to expand overseas and it is said the deal would give Bright Food a broader range of high-quality products to bring […]

Australia: Cadbury unveils “Flavour Matcher” Facebook campaign

As part of a new social media campaign oriented around consumers’ flavour preferences, Cadbury Australia has unveiled its new “Flavour Matcher” app and associated promotional activities. According to Food Magazine, Flavour Matcher uses Facebook likes and interests in categories from popular consumer brands, charities and sporting clubs to music artists, TV shows, radio stations and […]

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