UK: Ocado to invest heavily in private label in 2025
Ocado, the specialist online UK grocery company, is to invest heavily in its private label range in 2025, with the launch of hundreds of new items, according to a report in Grocery Gazette. The retailer, which said the new product range would particularly focus on seasonal items, said 89% of customers it surveyed agreed it […]
USA: Amazon launches budget private label brand
E-commerce giant Amazon has announced the launch of Amazon Saver, a new private label range of budget groceries for its US consumers. Amazon said it had already begun rolling out the new brand line, which includes items such as crackers, biscuits, canned fruit and condiments each priced at under $5, and planned to add more […]
India: Pernod Ricard seeks to boost revenue through premium whisky
Wine and spirits multinational Pernod Ricard has announced plan to triple its revenue in India over the next decade by strengthening its position in the premium whisky market. The strategy includes the launch of Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky, following release of Longitude 77, the company’s first […]
Denmark: Arla launches plant-based version of Lurpak butter
Arla, the Danish dairy cooperative, has announced it is expanding further beyond the confines of the dairy category with the launch of a non-animal spread spread under the Lurpak Plant Based brand. In a press release, Arla said Lurpak Plant Based was made with “simple” ingredients and was suitable for spreading, cooking or baking. Peter […]
USA: Coca-Cola and Mondelez partner on drink, biscuit launches
US soft drinks multinational Coca-Cola has announced that the company is teaming up with Mondelez to launch a limited-edition drink and biscuit in partnership with the Oreo brand. In a press release, Coca-Cola said the new Coca-Cola Oreo Zero Sugar and Oreo Coca-Cola sandwich biscuits feature the brands’ signature flavours and are presented in a […]
UK: PepsiCo launches chickpea-based Walker’s snacks
Global snacks giant PepsiCo has announced it is diversifying its Walker’s snack bran Monster Munch and Wotsits with three new products made from chickpeas instead of corn. Claimed to be a source of fibre, to contain fewer than 100 calories and to be 25% lower in salt than the typical extruded product, the range comprises […]
India: Mondelez International and Lotus Bakeries form partnership
Global snacking and confectionery giant Mondelez International has announced it has partnered with Lotus Bakeries to expand its presence in India and to develop new chocolate products. In a press release, Mondelez International said the joint venture would allow it to manufacture, distribute and market Lotus cookies in India, as well as create new co-branded […]
UK: Starbucks and Arla team up to launch protein coffee drink
Leading European dairy company Arla has teamed up with international coffee chain to launch Starbucks Protein Drink with Coffee, a new health-oriented drinking touting 20g of protein per 330g bottle. Available in the varieties Chocolate Mocha, Caffe Latte and Caramel Hazelnut, Starbucks Protein Drink with Coffee is claimed to be made with low-fat milk and […]
Canada: Kraft Heinz launches upscale salad dressing brand
Multinational FMCG firm Kraft Heinz has announced the launch of “premium” shelf-stable, premium dressings and marinades brand Pure J.L. Kraft exclusively for the Canadian market. Described as being free from artificial preservatives, flavours and colours, the brand will comprise 12 products, including blends such as Pomegranate Zaatar, Honey & Shallots, Miso Lime Ginger, Moroccan Lemon, […]
USA: CVS Health launches Well Market “wellness” oriented brand
CVS Pharmacy, the retail division of the health solutions company CVS Health, has announced the launch of Well Market, a private label brand of snacks, beverages, and other groceries focused on “wellness”. The line includes a selection of nutrition options which claims to cater to different consumer dietary needs, from gluten-free to vegan and keto. […]