UK: Mondelez moves Trebor into sugar-free power mints
Mondelez International, the global confectionery and snacks firm, is expanding its Trebor mints range in the UK with the launch of the sugar-free Trebor Mighties. Sold in a transparent box format, the new “small mints” will be available in Mint and Berry Mint varieties and will be supported with a £1.2 million TV campaign. They reportedly aim […]
UK: Rubicon launches Light and Fruity juice
AG Barr, the Scotland-based drinks manufacturer, has announced the launch of a new range under its Rubicon brand that is said to contain half the sugar of its regular products. Rubicon Light & Fruity comprises the varieties Mango, Mango & Coconut, and Mango Lime & Mint and comes in 1 litre cartons with an RRP […]
USA: Amplify Snack Brands acquires Tyrrells in $390 million deal
Amplify Snack Brands, the producer of SkinnyPop popcorn, crisps and other snacks crisps, has announced that it will acquire UK based crisps and snack maker Tyrrells for £300 million ($390 million). The Amplify deal is the third time Tyrrells has been sold, with the company having first been purchased by Langholm Capital in 2008, followed […]
USA: Campbell’s to launch nutrition-oriented Well Yes! soup
Campbell’s, the US-based manufacturer of soup and other packaged food, has announced the launch of a new “nutritious”, ready-to-serve canned soup line called Well Yes, featuring “popular soup recipes with a decidedly contemporary twist”. According to reports in Meat & Poultry and New Hope, the “healthy and clean” soup line is made with “recognizable & […]
Brazil: J Macedo releases new line in partnership with Buddy Valastro
Brazilian food manufacturer J Macedo has announced an investment of R$30 million ($9.2 million) to launch new products and revamp the packaging of existing products under the Dona Benta brand through a partnership with celebrity chef Buddy Valastro. According to Meio & Mensagem, J Macedo will launch a Dona Benta Delicias (‘Delicacies’) line featuring the […]
India: Colgate to launch herbal toothpaste
In a bid to keep pace with rapidly-expanding ayurvedic specialist Patanjali, health and household care multinational Colgate-Palmolive has announced the launch of a new herbal toothpaste for the Indian market, according to a report in the Economic Times. Colgate Cibaca Vedshakti is said to have been launched in response to a growing preference for products with […]
USA: Kraft Heinz launches frozen meal brand Devour
Kraft Heinz, one of the world’s largest food and beverage firms, has entered the $7.2 billion frozen meal market with the introduction of a new Devour brand that offers a line of “crave-able meals”. According to the manufacturer, the new brand offers meals “so ridiculously delicious you would never expect them to come from the […]
Italy: Ferrero bids for Delacre – reports
Ferrero, the Italian confectionery firm, has submitted a bid to buy the Belgian bakery company Delacre, according to reports in Italian newspaper La Stampa, quoted in the wider media. Reports of talks between Delacre and Ferrero first emerged last month, but these were said to have been played down at the time. Were a deal to […]
UK: Mars launches soup for cats
Mars Petcare, the pet food division of the global food giant, has launched its first soups for cats under the Whiskas Creamy Soups and Sheba Classic Soups names. Whiskas Creamy Soup comes in meat, poultry and fish varieties with “30% meat and 70% sauce” and is designed to be a full balanced meal for pets. […]
Australia: Lore Australia releases guradji tea
Health and wellness company Lore Australia is launching a new herbal tea based on “native bio-food” guradji, according to an article in Inside FMCG. According to the company, gurạdji is a traditional native plant that has been used by indigenous people for thousands of years to heal ailments, cleanse the body and clear the mind […]