India: Hamdard debuts RoohAfza Fusion
Hamdard, a Bangladesh-based drinks manufacturer, is moving its RoohAfza brand into the world of ready-to-drink beverages with the launch of RoohAfza Fusion in India. RoohAfza Fusion is an extension of Hamdard’s flagship RoohAfza brand of vivid red fruit and herb cordial, which has been available since 1907. Blending “a fusion of pure fruit juice with RoohAfza” cordial, […]
Germany: Rewe launches Rewe To Go brand
German supermarket chain Rewe has announced that it is launching a new private label brand in support of its recently-established chain of convenience stores. Named Rewe To Go – the same as the stores themselves – the new brand line up is said to offer a diverse range of products focused on on-the-go consumption. For […]
Japan: Shiseido teams up with Seven & I Holdings to launch new brand
Japanese personal care giant Shiseido and Seven & I Holdings, one of the largest retail groups in Japan, are teaming up to launch a new skin-care brand called Sept Beaute. Aimed at women in their 30s and 40s, Sept Beaute is described as an “aroma body brand” and is designed to offer a pleasant scent […]
UK: Pizza Express enters frozen sector
Pizza Express, the UK-based restaurant chain serving Italian-style food, is entering the frozen foods space with the launch of a new range of products. The products will be under the name Pizza Express Artisana and will consist of five pizzas, three ready means and three gelatos desserts. The five pizzas are Caprina, Pomodoro Pesto, Pepperoni […]
USA: B&G Foods revamps Green Giant brand
B&G Foods, the US-based ambient and frozen foods firm, has announced a revamp of its Green Giant line-up with the “aim to make it easier for today’s health-minded consumers to add more veggies into meals”. Among the new lines being launched are Green Giant Veggie Tots, “the kid-friendly, mom-approved alternative to potato tots and French fries […]
UK: Naked Marshmallow launches dessert flavoured spirits
Nottinghamshire, UK based Naked Marshmallow has launched a range of sweet spirits based around the flavour of marshmallow, according to a report in Trend Hunter. The newly developed spirits are salted caramel vodka and vanilla bean gin, both with an ABV of 21%. Naked Marshmallow Marshmallow Vodka with Salted Caramel is described as “small batch […]
UK: JF Rabbit to launch vegetable water
UK-based drinks firm JF Rabbit is introducing JF Rabbit’s Veg Water, promoted as the first vegetable water to hit the market globally. The new launch aims to appeal to consumers looking for a healthier alternative to soft drinks and to offer “a new drink experience”. It is said to be made with“fresh vegetable juice, natural […]
China: Yili launches UHT yoghurt drink with juice-filled balls
Chinese dairy company Yili, in partnership with packaging firm SIG Combibloc, has launched a new UHT yoghurt drink under the Baoquzhu brand that contains alginate balls filled with juice that are said to burst in the mouth when chewed. Head of marketing Asia Pacific North at SIG Combibloc Eric Ding said: “The local market is […]
India: Nestle to target children with Ceregrow
FMCG multinational Nestle has launched Ceregrow, a ready-to-cook breakfast cereal targeted to children, for the Indian market. Said to Fortified with 15 vitamins and minerals, the product is described as being specifically designed for children aged between two and five, providing 17% of the daily requirement of iron and 25% of the daily requirement of […]
USA: GNP to launch Gold’n Plump Shakers
US-based poultry firm GNP is to launch Gold’n Plump Shakers, a new kit that is said to offer a three-step approach to preparing chicken breast strips. Available in five different flavour alternatives – Savoury, Sweet Chilli, Jamaican, Honey Barbecue and Chipotle Adob – the kits come as a resealable bag which contains the chicken and […]