India: Dabur launches beauty brand Jaquline USA
Indian consumer goods firm Dabur has announced the launch of the cosmetics brand Jaquline USA brand in its domestic market, according to a report in the Economic Times. Dabur will debut the Jaquline USA brand exclusively through its NewU outlets around India, offering a range of make-up and beauty products and with further launches in […]
USA: Nestle Health Science launches ProNourish brand
Nestle Health Science has launched ProNourish, a drink designed to have low FODMAPs and aimed at consumers with digestive problems, in the USA. The drink, which comes in French Vanilla and Strawbeerry Banana flavours, is marketed as a nutritional drink that aids a low FODMAP diet for at home or on-the-go consumption. FODMAP is an […]
Japan: Kirin launches ‘mystery’ coffee in unmarked packaging
Kirin, the Japanese beverage firm, has announced a new marketing initiative that will see its latest coffee offering promoted to consumers in unmarked and unbranded cans. The new ‘blind’ marketing campaign, promoted as “secret sampling”, sees free cans distributed among Japanese consumers without revealing either the product’s name or its formulation. The sampling initiative was […]
Brazil: Bimbo launches bread with cacao
As part of its Nutrella Supreme branded line of nutritionally-enhanced breads, bakery giant Bimbo has unveiled a new sliced loaf named Cereals & Cacau in Brazil, according to an article in Giro News. Nutrella Supreme Wholegrain Bread with Cereals & Cacau is promoted as high in fibre and is said to combine sweet and savoury […]
USA: Coca-Cola and Dunkin’ Brands team up for iced coffee launch
Soft drinks giant Coca-Cola and coffee and doughnut chain Dunkin’ Brands are set to team up to launch a Dunkin’ Donuts branded ready to drink coffee early in 2017, according to articles in Food Business News and the Wall St Journal. Under the terms of the deal, Coca-Cola will manufacture, distribute and sell the product, […]
USA: Nestle launches Nesquik drink for adults
Nestle is expanding its Nesquik brand to target adults with a new protein-enhanced milk drink in the US. Positioned as “perfect for the casual athlete”, Nesquik Protein Plus is available in Vanilla and Chocolate flavours and “supports the active and healthy lifestyles of adults young at heart who are striving for a balance between ‘grown-up’ […]
USA: Pepsico launches Tropicana Essentials Probiotics
PepsiCo, the US food and drinks firm, is expanding its Tropicana fruit juice range with the launch of “a 100% juice with one billion live and active cultures per serving”. Described as combining the goodness of 100% juice with the functional benefit of probiotics, Tropicana Essentials Probiotics is said to contain more than the recommended […]
Australia: Bickford’s to expand into spirits with new distillery
Bickford’s, an Australian drinks firm specialising in cordials, is to open a distillery in South Australia in order to expand into the spirits market, according to a report in Australian Food News. Built at a cost of A$6.6 million ($5.0 million), the facility will initial manufacture a range of spirits under the brand name 23rd […]
India: Nestle to expand in chocolate space
Food multinational Nestle is seeking to expand in the chocolate space in India with new launches from its global premium portfolio and the launch of new varieties of existing products, according to a report in the Economic Times. Among the products slated for launch are a new Trio variety of the firm’s leading Munch branded […]
Australia: Raw C launches coconut water with organic coffee
Raw C, an Australian manufacturer of coconut water products, is a launching a new drink that combines coconut water with organic Arabica coffee, according to a report in Food Mag. Raw C Organic Coffee & Coconut Water is said to feature “100% natural single source coconut water” combined with “the very best organic coffee from Columbia”. Sweetened […]