UK: Lidl introduces vegetable range targeted at children
Discount retailer Lidl is piloting a range of vegetable products packaged and promoted to appeal to children, encouraging them to eat more greens. The new fun size range, being launched in the UK, includes five varieties with names and packaging designs that aim to engage with a younger audience through association with the shape of the […]
Japan: Wakodo launches new baby food brand
Leading Japanese baby food manufacture Wakodo, part of the Asahi group, has launched a new brand called Rakuraku Manma (Easy Food). The brand offers two dried noodle products to support mothers to reduce the time it takes to cook baby food. Claimed to be “easy to scoop”, the noodles are pre-cut into 1cm lengths, reportedly making them […]
UK: Vita Coco debuts coconut-based milk alternative
Vita Coco, the leading coconut water firm, has announced an expansion of its product line in the UK with the launch of Vita Coco Coconut Milk Alternative. Promoted on pack as “delicious, smooth & dairy free”, Vita Coco Coconut Milk Alternative is described as a blend of coconut cream and coconut water with “a whole […]
USA: Fresh Del Monte launches vegetable noodles
Fresh Del Monte, the fresh and prepared fruit and vegetables firm, is introducing a range of noodles in North America based on vegetable ingredients. Available in six varieties – Zucchini, Butternut Squash, Sweet Potato, Beet, Yellow Squash and Carrot – Del Monte Vegetable Noodles are promoted as a “100% fresh, healthy and preservative free […] easy […]
USA: Coca Cola launches Sprite Cherry & Cherry Zero
Coca Cola, the American multinational beverage company, has announced the launch of two new flavours of soft drink under the Sprite brand: Cherry and Cherry Zero. The new cherry versions of the lemon-lime soft drink are described as caffeine free and made with 100% natural flavours. The Cherry Zero variety is also described as free from calories […]
Italy: Lidl launches The Italian Gringo
The Italian division of German retail firm Lidl is launching a limited edition of over 40 products that are inspired by the Western movie genre. According to a report in Foodweb.it, the discount retailer has worked with Italian suppliers to offer a selection of products under the name The Italian Gringo that combine quality and convenience. Packaging […]
UK: Premier Foods launches new Mr Kipling packaging range for Valentine’s Day
UK-based food firm Premier Foods has announced the launch of a limited edition packaging range for its Mr Kipling cakes range for Valentine’s Day. Each redesigned box is described as having a “charming” Valentine’s Day Message, such as “Love you cherry much” for Cherry Bakewells, “Batting my lashes at you” for Mini Battenburgs and “You’re the Apple of my Pie” […]
UK: Nush launches almond milk yoghurt range
Nush, a US-based manufacturer of low-sugar cakes, is venturing into dairy-free desserts with the launch of a range of almond milk based yoghurts for the UK health market. Made with 95% almond milk, the yoghurts are described as dairy-free, soya-free and high in protein and come in four flavours: Natural, Blueberry, Peach Melba and Caramel […]
India: Danone looks to double business by 2020
Multinational dairy and drinks firm Danone is said to be planning to double size of its business in India by 2020 by bringing more global brands to the country, as well as by launching new products. According to a report in the Deccan Chronicle, 10 new products are lined up for 2017, starting with the […]
USA: Pernod Ricard launches Absolut Lime Vodka
Pernod Ricard, the global wine and spirits firm, is to launch a new Lime flavoured vodka under the Absolut brand, joining existing citrus flavours Citron and Mandarin. Like its citrus counterparts, new Absolut Lime features its own distinct flavor profile with a balance of full-bodied citrus flavour with a light finish, the company said. Nick […]