UK: PepsiCo launches Quaker “on-the-go” breakfast line
PepsiCo has launched a new line of breakfast alternatives – comprising ‘squeezable oats’ and ‘porridge squares’ – targeting on-the-go-occasions and sold under the Quaker Oaks To Go name. Fruit & Oat Squeeze is described as a mixture of yogurt, oats and fruit that can be eaten straight from the pouch. Claimed to be free from […]
USA: Kraft Heinz unveils coffee range with caffeine “boost”
Kraft Heinz, one of the world’s largest food and beverage firms, has launched a new range of coffee that allows consumers to adjust the level of caffeine intake. Marketed under the Maxwell House brand name and available in the US, the Max Boost line offers three different levels of caffeine per cup – 1.25, 1.5 […]
UK: Hovis introduces “lower carbohydrate” bread
UK based bread and flour Hovis has introduced Lower Carb, a new range of bread aimed to attract consumers looking to reduce the intake of carbohydrates in their diet. According to the company, the new product – which is said containing 30% fewer carbohydrates than regular bread – did not require a new production method, […]
Brazil: Coca-Cola launches Guarana flavour Fanta
Coca-Cola has introduced a new guarana flavour of its Fanta soft drink in Brazil. According to Coca-Cola, the new Guarana Fanta is the first to reach the market containing guarana that is 100% certified as being sourced from the Amazon. Flavio Camelier, vice-president of operations at Coca-Cola Brasil, said: “Our goal is to make Fanta […]
Japan: Morinaga unveils jelly with sauce in a twin cup
Dairy food and beverage maker Morinaga has introduced a new jelly product called Shinkankaku Kakimaze Jelly (Mixable Textured Jelly) under the Morinaga brand. Promoted as “unique”, the product comprises a jelly and sauce, presented in separate compartments, that are designed to be mixed together by the consumer; the larger compartment contains soda-flavoured jelly while the smaller one […]
Japan: Coca-Cola introduces cold indicator bottle
Beverage maker Coca-Cola has announced the launch of original Coca-Cola and Coca-Cola Zero in a new bottle that changes colour when the bottle gets cold. The new package is said to feature an indicator ink label that displays the words “ice cold” when chilled, informing consumers the drink is at the right temperature to be served. The […]
UK: Bimbo to launch its first own branded range of products
Mexican multinational bakery company Bimbo has launched its first line of bakery snacks in the UK under the Bimbo na under the Bimbo Little Adventures brand name. According to Tim Barkey, marketing director of Grupo Bimbo, the new Bimbo Little Adventures brand range was developed to tackle the lack of “innovation, inspiration and variety” among existing […]
India: Marico launches customized deodorants
Leading Indian FMCG firm Marico has launched a new deodorant under its male personal care brand Set Wet that can reportedly be personalized for each consumer. Said to be targeted at a ‘younger’ audience, the product is described as a “first of its kind individualised deodorant that features the possibility of being personalised”, as each pack […]
Australia: Set The Bar launches “low GI” snack bar
A new snack bar called enrGIsustain, claimed to be “a delicious between-meals formulated snack bar with specially selected low GI ingredients”, has been launched for consumers in Australia The product, launched by Set The Bar, is said to be designed to keep blood sugar stable as well as maintaining a healthy weight, ensuring sustained energy. […]
Australia: Nestle launches new breakfast range
FMCG multinational Nestle has expanded its breakfast range of oat sachets in Australia by launching a range called Nature’s Mix under the Uncle Tobys brand. The product, said to be launched due to increased demand from consumers for low-sugar products, is described as a “no added sugar” range that is “naturally sweetened with dried fruit […]