India: PepsiCo launches Mirinda Joosy
PepsiCo, the food and soft drinks giant, is launching a new Joosy version of its Mirinda fruit-flavour soft drink in India. According to a report in the Economic Times, the new version of the carbonated soft drink will contain orange juice and pulp sourced from Indian farmers. The drink is first being introduced in the […]
USA: 7-Eleven launches Simply Me Beauty
7-Eleven, the global convenience store chain, has announced the launch of its first private label cosmetics brand under the name Simply Me Beauty. Promising “cosmetic convenience”, the new brand range is described as “an affordable, fashion-forward line of makeup” targeting millennial women. According to 7-Eleven, the new products were “created for busy millennial-aged women looking for […]
Brazil: Nestle launches Nescau Protein + Milkshake
Nestle, the global FMCG giant, is further developing its Nescau drinking chocolate brand with the launch of Nescau Protein + Milkshake, a ready-to-drink chocolate flavour shake that is claimed to be especially high in protein. According to a report in Giro News, Nestle said the new drink targeted younger, urban consumers with busy lifestyles who were seeking […]
India: Coca-Cola launches higher-carbonation cola
Coca-Cola, the global soft drinks giant, is tapping into the trend for ‘fizzier’ soft drinks with the launch of a new high-carbonation cola under the Thums Up name in India. Said to be the first extension to the Thums Up brand in 40 years, Thums Up Charged will offer “an intense combination of the strong taste […]
USA: PepsiCo launches salted caramel cola
PepsiCo, the food and beverage giant, has announced the launch of a new salted caramel flavour for its Pepsi cola. The flavour extension is part of a new lineup of festive products aimed at “delivering bold and cheerful holiday flavors that will satisfy everyone in the room”, according to a press release from the company. […]
USA: Ferrero launches Kinder brand
Ferrero, the Italian chocolate spread and confectionery firm, has announced the debut of its Kinder brand in the USA with the launch of chocolate novelty Kinder Joy. Kinder Joy is described an egg-shaped product containing sweet milk-cream flavour and cocoa flavours in one half, and a toy in the other. Currently sold in 170 countries, the Kinder […]
Brazil: Uni Alimentos launches Chips Brasil snacks
Uni Alimentos, a manufacturer of food products, is launching a new line of snacks based on traditional Brazilian staple ingredients. Chips Brasil is a range of four snacks made from manioc and sweet potato and comes in a choice of four flavours. Vagner Gomes, Uni Alimentos CEO said that aim of the launch was to […]
South Africa: AB InBev launches Castle Free lager
South African Breweries (SAB), a subsidiary of global beer giant AB InBev, has announced the launched of Castle Free lager, described as the first alcohol-free lager to be brewed in South Africa. The new product, an extension of the existing Castle lager brand, is said to have been the result of an investment of 30 […]
USA: Walmart launches Sam’s Choice Italia range
US retail giant Walmart has announced the launch of a new Italian food range, introduced under the Sam’s Choice Italia brand name. According to Walmart, the range was developed in partnership with the Italian Trade Agency and features 40 products, including ready meals, bagged pastas, pesto and pasta sauces, canned tomatoes, balsamic vinegar and frozen […]
UK: Tesco introduces ecological household range
UK retailer Tesco has announced the launch of a new range of ecologically-certified household products under the label Tesco Eco Active. According to a press release from the retailer, the launch responds to consumer demand for more environmentally-friendly products, which is at an all-time high in the UK. Tesco’s household goods product developer Sanjeev Kaushal […]