Portugal: Nobre introduces meat substitute line Vegalia
Nobre, a Portuguese meat products firm, is expanding into the burgeoning meat substitute space with a line of imitation meat products under the Nobre Vegalia brand name. Products in the Nobre Vegalia range are said to be targeted at the “flexitarian community” – typically consumers who are not vegetarian but who are looking to reduce […]
Australia: Lion launches functional iced coffee
The dairy arm of Australian food and drinks firm Lion is launching a new version of its Farmers Union iced coffee enriched with protein and fibre, according to an article in Australian Food News. Named Edge, the brand extension is being made available in Original and Mocha flavours and is promoted as a quick ‘liquid […]
India: Nestle to introduce breakfast cereal
The Indian arm of FMCG giant Nestle is to expand its portfolio in the country by producing and marketing a range of breakfast cereal products. The products set to be introduced come from the range of Cereal Partners Worldwide, Nestle’s global joint venture with US cereal maker General Mills. Nestle said the move, which has […]
Germany: Kaufland launches Bevola personal care brand
Kaufland, the leading German supermarket chain operated by the Schwarz Group, has announced the launch of a new private label brand called Bevola, focused on health and beauty and exclusively available at Kaufland stores. Launched with the slogan “love yourself – take care of yourself”, the brand line consists of over 120 items targeted at “the […]
USA: Diageo launches Ketel One Botanical vodka
Diageo, the global spirits giant, has announced the latest addition to its Ketel One vodka line in the US – Ketel One Botanical. Promoted with the tagline “real botanicals – fresh taste”, Ketel One Botanical vodka is described as being “distilled with real botanicals and infused with natural fruit and botanical essences”. The new spirit, […]
Ireland: Heineken launches cider brand Appleman’s
Multinational Dutch brewer Heineken has announced the launching of a new cider brand exclusively for the Irish market Developed by Heineken Ireland, Appleman’s is said to be haven specifically made to suit Irish consumer taste preferences and is described as “beautifully simple, perfectly balanced and effortlessly refreshing cider”. The company claims that the new cider […]
Australia: Patties Foods launches wine-based pie range
Australia-based food producer Patties Foods is launching a range of pies in partnership with winemaker Andrew Peace Wines under the Herbert Adams name. The new range is described as being made using wines from the Andrew Peace Wines range, which are produced in the Swan Hill region of Victoria. Labelled Herbert Adams Gourmet Wine Infusions, […]
Russia: AB InBev Efes launches radler brand
AB InBev Efes, the company formed by the merger of AB InBev’s operations in Russia and Ukraine with those of Turkish brewer Anadolu Efes, is launching a new radler beer brand in Russia in a bid to appeal to millennial consumers, according to a report in Sostav.ru. The new brand, called What The Fruit?, is described […]
UK: Nestle launches emoji-inspired water bottles
Consumer goods giant Nestle has unveiled the first set of a new range of limited edition bottles inspired by emojis for its Pure Life water range in the UK. Created “to inspire children to drink more water”, the new 33cl sized bottles come in four designs – Hahaha, Ooops, Raaar and Mwahh – where the […]
Spain: Idilia Foods launches non-dairy Cola Cao Shake
Idilia Foods, a Spanish firm with a broad portfolio of food and drinks products, is extending its Cola Cao milkshake range with two new varieties based on dairy alternative milks. Cola Cao milkshakes are produced via a joint venture between Idilia Foods and dairy firm Calidad Pascual, with the product line manufactured in Calidad Pascual’s […]