USA: Conagra Brands unveils Reddi-Wip coffee creamer
Conagra Brands, the leading US food manufacturer, has announced it is expanding its Reddi-Wip whipped topping brand into the coffee creamer category with the launch of its new Barista Series of cream-based products. The company said its new Nitro Creamer and Sweet Foam products were designed to give consumers a coffeehouse experiences any time of […]
USA: Fazer rolls out Nordic-inspired chocolate
Fazer, the Finnish bakery and confectionery firm, has announced the introduction of a new line of chocolate for the US market under the brand Nordi. Launching into the New York metropolitan area, the Nordi chocolate line is described as being made with 70% cocoa and comprises the varieties Sea Buckthorn & Salty Caramel, Hazelnut and […]
USA: Target introduces “sustainable” label Everspring
Target, the US grocery retailer, has announced the launch of a new private label personal and homecare line under the Everspring brand name that is “designed with sustainability in mind”. According to a press release from the retailer, the line is composed of more than 70 household essentials such as laundry detergent, cleaners, dish soap, […]
UK: Unilever to launch layered Carte D’Or ice cream
Unilever, the Anglo-Dutch consumer goods giant, is set to expand its Carte D’Or range in the UK with the launch of new layered ice creams featuring cake and biscuit pieces. Said to be backed by a marketing investment of £3 million ($3.9 million), the new range comes in the varieties Brownie and Vanilla, Sea Salted […]
Japan: Suntory unveils Pepsi Japan
Suntory, the leading Japanese drinks firm, is rolling out a new version of its flagship Pepsi cola that is said to be based on popular Japanese flavours. Labelled Pepsi Japan, the new product is reported to be flavoured with the Japanese citrus fruit yuzu as well as a “a carefully balanced combination of spices [and] […]
UK: Coca-Cola to launch Coca-Cola Energy
Coca-Cola, the soft drinks giant, is launching Coca-Cola Energy, a new energy drink brand for the European market. Featuring “a great Coca-Cola taste and feeling that people already know and love”, the new drink is said to be taurine-free and to feature caffeine from naturally-derived sources, guarana extracts, and B vitamins. Coca-Cola Energy is being […]
USA: Amazon launches private label skincare brand
E-commerce giant Amazon is expanding its burgeoning private label range with the launch of a new dedicated line of skincare products under the name Belei. Claimed to offer solutions for different skin types and to feature ingredients with proven effectiveness, the new 12-strong line of products includes moisturisers, serums, eye cream and spot treatments. They […]
UK: Unilever to launch Marmite Peanut Butter
Consumer goods giant Unilever has extended its Marmite yeast extract brand into a new category in the UK with the launch of Marmite Peanut Butter. According to Unilever, Marmite Peanut Butter “retains the umami taste of Marmite, but mingles these classic flavours with the smooth and salty flavour of peanut butter to create a delightfully […]
Germany: Hipp expands into nappy category
Hipp, the German infant products firm, is developing its offering in the personal care space with the launch of a range of nappies as part of its Hipp Babysanft (“Baby Soft”) brand. Marketed as “extra soft”, Hipp nappies are described as being especially kind to skin, thanks to a “unique softness” formula and the avoidance […]
Nigeria: Diageo launches Guinness Gold
Guinness Nigeria, a subsidiary of UK alcoholic drinks giant Diageo, has unveiled the launch of Guinness Gold, a new lager designed especially for the Nigerian market. Infused with crystal and amber malt, Guinness Gold is described as offering a depth of flavour and as using the same yeast as the original Guinness stout. Commenting on […]