USA: PepsiCo introduces Pepsi S’mores Collection
FMCG giant PepsiCo has launched a limited-edition range of S’mores inspired flavours for its Pepsi cola line in the US. Released on the last day of summer, the Pepsi S’mores Collection is available in the varieties Toasty Marshmallow, Graham Cracker and Chocolate. The Toasty Marshmallow variant is said to have a marshmallow base with toasted notes to […]
USA: Kellogg’s introduces Insta-bowls Cereal
Food giant Kellogg has announced the launch of Kellogg’s Insta-bowls, a cereal presented in bowls that can be prepared simply by adding water. Described as ‘delicious milk and cereal in a splash’, the cereal is claimed to contain real milk and is ready after adding cold water and stirring. The product was designed with the […]
USA: Coca-Cola launches Dreamworld variety
Coca-Cola has announced Dreamworld, the latest offering within its Coca-Cola Creations concept. According to a company press release, Coca-Cola Dreamworld, which also comes in a zero sugar version, “explores the realms of the surreal, the imaginary, and the otherworldly” offering “a surprising and unexpected flavor from a dream world”. Commenting on the launch, Alessandra Cascino, creative […]
USA: Coca-Cola launches pixel flavoured drink
Soft drinks giant Coca-Cola has announced the launch of Coca-Cola Zero Sugar Bite, the second drink from Coca-Cola Creations and the first Coca-Cola flavour born in the metaverse, released to physical retail afterwards. According to sources, the limited-edition drink will be introduced digitally on an island created in Fortnight Creative and it will be sold […]
Canada: AB InBev to launch Corona Sunbrew a non-alcoholic beer with vitamin D
AB InBev-owned beer company Corona is launching Corona Sunbrew an innovative non-alcoholic beer which vitamin D. The ‘innovative, first-of-its-kind, non-alcoholic beer’ is said to contain 30% of the daily value of vitamin D in 330ml serving. The new Corona Sunbrew beer is made by extracting alcohol from Corona Extra and then blending the non-alcoholic beer […]
Germany: Beiersdorf to introduce eco-friendly aerosol can for Nivea Ecodeo range
German health and beauty company Beiersdorf has introduced a more climate-friendly aerosol valve system for its Nivea Ecodeo products as well as a range of 100% recycled aluminium cans. Some of the Nivea Men deodorants and most of the Nivea Men shaving gels will be available in this type of climate-friendlier packaging on the European market. […]
UK: Kendamil unveils two new baby cereal products
UK baby food firm Kendamil has launched two new baby cereal products, according to a FoodBev report. Suitable for babies from four months, the new Broccoli & Cheesy Cauliflower and Apple and Blackcurrant Oat Porridge are claimed to be free from added sugars, palm oil and preservatives. Launched in line with what Kendamil said was […]
Italy: Babasucco launches new avocado-based Energy Estratto drink
Babasucco, an Italian consumer goods company, has launched a new drink called Energy Estratto which is claimed to harness all the properties of avocado. The new launch is the latest in Babasucco’s line of cold-pressed juices which it first launched to the Italian market in 2015. According to the company, the line was created “to satisfy a […]
USA: Ocean Spray to partner with Amai Proteins to develop new drink
US agricultural cooperative Ocean Spray has announced a partnership with ingredients firm Amai Proteins to develop protein-sweetened reduced sugar cranberry juice. Founded in 1930, Ocean Spray is an agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada, and Chile. “We will continue to develop options that showcase the incredible health benefits […]
USA: Ocean Spray launches B1U brand
Ocean Spray, a US-based agricultural cooperative, has unveiled the B1U brand, described as “a line of functional beverages to support a holistic and inclusive health and wellness routine”. According to a company press release, B1U features on-trend functional benefits, simple ingredients, easy to understand nutrition and recyclable packaging. The new brand aims to “demystify nutrition so that […]