Brazil: Piracanjuba launches quinoa, flax and chia drink
Piracanjuba, a Brazilian producer of drinks and dairy products, has announced the launch of a new dairy drink made with quinoa, chia and flax. Piracanjuba Quinoa and Flaxseed + Chia Drink is described as combining the various different nutrients present in quinoa, chia seeds and flaxseeds, such as fibre, protein, vitamins, minerals and fatty acids. […]
Brazil: Coca-Cola enters coffee market
Coca-Cola Brasil, the Brazilian arm of the US-based soft drinks giant, has announced that it is entering the coffee market with the launch of the Cafe Leao brand in August. The coffee is described as being made with 100% Arabica beans, grown, roasted and packed in the country, and was developed with the aim of […]
Keeping it ‘real’ with ‘locally sourced’ and ‘no additive’ claims
Insight by Gama Compass™ MANCHESTER – 14th July 2016: ‘Fresh’, ‘locally-sourced’, ‘quick’, ‘no flavour enhancers’ and ‘additive-free’ are some of the key claims associated with products described as ‘real’ or ‘authentic’, while drinks concentrates, coffee and tea are among the most significant product categories for ‘real’ claims in new launches, according to Gama’s latest look at […]
Spain: Coca-Cola launches Fanta with ‘nicknames’
The Spanish arm of multinational beverage firm Coca-Cola is embarking on a campaign that will use ‘nicknames’ to add variety to 100,000 cans of Fanta branded soft drinks, according to a report in Marketing News. Broadly comparable to Coca-Cola’s previous ‘Share A Coke’ campaign that saw the regular Coca-Cola logo replaced on packs with a […]
Nigeria: GSK Nigeria beverage business acquired by Suntory
Suntory Beverage & Food, part of multinational food and beverage giant Suntory, has announced the acquisition of the beverage business of GSK Nigeria for about ¥7 billion ($69 million). The acquisition comes after Suntory acquired UK beverage brands Lucozade and Ribena from GSK in 2013 for $2.1 billion. However, even after this acquisition, licensing agreements […]
USA: PepsiCo reintroduces Crystal Pepsi and Diet Pepsi with aspartame
PepsiCo, the multinational American food and beverage corporation, has announced the comeback of Crystal Pepsi as a limited edition in the USA and Canada due to“overwhelming fan demand” and in a bid to revive its soft drink sales, according to a report in Fortune. Crystal Pepsi, a clear coloured cola originally on the market between […]
Germany: Voelkel launches new organic fruit syrups
Voelkel, the German fruit juice firm, is launching three new organic fruit syrup products, according to a report in About Drinks. Newly available on the German market, the latest varieties are Cherry, Ginger & Lemon and Peppermint, joining the existing flavours of Grenadine, Rhubarb, Blackcurrant, Lime, Elderflower and Raspberry. The product is recommended as a […]
USA: Danone acquires White Wave Foods for $12.5 billion
Danone, the France-based dairy and drinks multinational, has announced that it has agreed to buy US natural and health foods manufacturer White Wave Foods in a deal worth approximately $12.5 billion, including debt and certain other liabilities. White Wave Foods, which generated $4 billion in sales in 2015, has a large portfolio of brands across […]
USA: Zevia expands into energy drinks and sparkling water
Zevia, the US-based firm specialising in zero-calorie, naturally sweetened soft drinks, has announced that it is expanding into new categories with the launch of energy drinks and sparkling water. Zevia Energy, containing 120 mg of “natural caffeine”, will be available in the flavours Mango Ginger, Raspberry Lime and Grapefruit, with an RRP of $1.99 per can. Meanwhile […]
USA: Steep Echo launches Olive Leaf Tea
US-based startup herbal tea firm Steep Echo has announced the launch of a new Olive Leaf Tea that is promoted as all natural, caffeine free, and made from hand-harvested Santa Barbaran dried olive leaves combined with botanicals. The five blends offered by the company are said to have been crafted in partnership with industry experts […]