USA: P&G to slim down brand portfolio

American-based  multinational P&G is planning to reduce its portfolio, shedding up to 100 brands, Fortune reports. Speaking to industry analysts, P&G Chief Executive Alan Lafley said the company planned to  focus on the 70 to 80 brands which account for around 90% of its sales and 95% of its profits. Mr Lafley, who rejoined the […]

Innovation Insight: Pril Fat & Starch Dish Detergent

This week Gama takes a look at at the novel “starch-removing” claim being made by Pril Fat & Starch Dish Detergent, a new product line recently launched by German manufacturer Henkel. Promising to “effortlessly remove fat and starch”, Pril Fat & Starch is a reformulation of Henkel’s existing Pril dish detergent in Germany. Identifying that […]

India: Godrej target Rs 100 crore sales over three years for Protekt brand

Indian household and personal care company Godrej Consumer Products Ltd (Godrej) has announced ambitions to achieve sales of Rs 100 crore ($16.6 million) through its Protekt brand. The company was speaking as it unveiled product launches of a hand sanitizer, handwashes, and a skin mosquito spray under the Protekt brand. According to Sunil Kataria, Godrej […]

France: Henkel acquires Spotless Group for €940 million

German health & beauty and household care company Henkel has acquired all the shares of the French company Spotless Group in a deal, including debt, worth €940 million ($1.28 billion). The deal will allow Henkel to add key detergent, household and insecticide brands such as Eau Ecarlate, Dylon, Grey and Catch to its portfolio. “This […]

Germany: Henkel makes “good start” to 2014

Household care and health & beauty company Henkel has reported a “good start” to 2014 with organic growth up 4.3% for the first quarter. The manufacturer of brands including Schwarzkopf and Persil revealed that results in its growth regions had been particularly strong, with organic sales up 8.3%. However unfavourable currency effects saw total sales […]

Look Ahead: Brian Sharoff, PLMA 2014

Gama spoke to Brian Sharoff, President of PLMA, ahead of the private label industry trade show in Amsterdam.  What are your day to day activities? As president of PLMA, I am responsible for our annual trade shows, conferences, publications, and educational programs.   How many people work in the organisation before and during the fair? […]

USA: Energizer to split into two separate companies

Energizer Holdings Inc has announced its plans to split into two separate companies as it looks to rationalize its business. The move would see the company split into two new businesses – one focused on personal care and one on household products companies – and is scheduled for the second half of 2015. The decision […]

USA: P&G launches Sweet Dreams collection to create an ideal sleep environment

Procter & Gamble has launched the new Sweet Dreams collection fabric care regimen supporting the National Sleep Foundation’s Sleep Awareness Week 2014. This line is claimed to be formulated with ingredients to clean, soften and freshen bedtime fabrics (e.g. linens and pajamas), helping to create an ideal sleep environment. The range is claimed to be […]

Tradeshow Insight: Natural & Organic Products Europe 2014

The 18th edition of Natural & Organic Products Europe took place this week at Kensington Olympia in London. The show represents a broad cross-section of natural and ethical consumer goods companies and the 2014 event, promoted as “the biggest to date”, attracted over 650 exhibitors from around the world and many thousands of visitors. A […]

Mexico: SCA to invest $31.5 million in 2014

Svenska Cellulosa Aktiebolaget (SCA), the Swedish manufacturer of paper products, is to invest $31.5 million in Mexico in 2014, El Universal reports. In an interview with the Mexican newspaper, Pablo Fuentes, CEO of Svenska Cellulosa Aktiebolaget in Latin-America, explained that the funds would be used to expand a factory in Ecatepec as well as boosting […]

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