USA: Grey Goose vodka partners with Virgin Galactic
A partnership between Bacardi-owned Grey Goose and Virgin Galactic which will see see the vodka brand become a sponsor of the first commercial space flight into space has been announced by Virgin Galactic founder Sir Richard Branson at the Rose Space Center and Planetarium in New York. The partnership will be celebrated by iconic media, […]
Look Ahead: Nicolas Trentesaux, SIAL 2014
Gama spoke to Nicolas Trentesaux, Group Director, SIAL, ahead of the 50th anniversary of the show this October. What are your day to day activities? Well, it is certainly a busy life with teams to manage not only in Paris but also across the world, now that we have 10 different shows from America (north […]
USA: Voga Italia launches Red Fusion wine
Voga Italia has expanded its collection of wines with the launch of a new red wine blend called Red Fusion. The wine is made from a blend of 65% Zinfandel and 35% Cabernet Sauvignon grapes and is sourced from Salento in south-eastern Italy. “Red Fusion offers consumers the choice of a distinctive blend of two […]
Russia: Oasis Beverages acquires Pabst Brewing
The Russian beverage company Oasis Beverages has acquired the Pabst Brewing Company, maker of the Pabst Blue Ribbon beer brand, for an undisclosed sum. The partner of Oasis Beverages in the transition is TSC Consumer Partners, an American private equity consumer products company that will take a minority stake in the business. In addition to […]
USA: Beam Suntory adds new CranApple flavour to Pinnacle Vodka range
Beam Suntory has released Pinnacle CranApple Vodka, adding to an existing line with more than 40 flavours. The new variety in the imported premium vodka brand range is characterized by a blend of tart cranberries and sweet green apples and is being released just in time for autumn festivities, Beam Suntory said in a statement […]
Mexico: Heineken sells packaging operations to Crown
Heineken, the world’s third-largest brewer, has signed an agreement to sell Empaque, its packaging arm, to the American food packaging company Crown for $1.225 billion. As part of the deal, which is awaiting approval from the relevant authorities, Empaque will continue to be the packaging supplier for Heineken through a long-term contract. Reuters reports that […]
Netherlands: Heineken posts H1 volume and revenue growth
Heineken, the world’s third largest brewer, has posted its financial results for the first half of 2014, showing a growth in volume across the majority of its markets. In a statement, Heineken said that group revenue was up 4.6% organically, while beer volumes were up 3.1%, driven by growth in Africa Middle East, the Americas […]
India: Carlsberg ups investment in drive to boost sales
Danish brewery Carlsberg is to invest Rs 200 crore ($32.9 million) in India in an attempt to revive its sales in the country, the Economic Times reports. The investment is designed to increase the popularity of its products and help it compete with other major players including Heineken, United Breweries and SABMiller. Currently Carlsberg only […]
UK: Origin Wine introduces “stacked glasses” bottle
Origin Wine has launched a new wine bottle design that separates into four individual “glasses” on opening. Named Stormhoek Stack, the 750ml pack is claimed to be100% recyclable, lightweight and shatterproof. Stormhoek Stack, which is made with a technology called “StackTek”, comes as four 187ml stemless PET glasses that are said to look and feel […]
Innovation Insight: Friends Fun Wine Coffee-Flavoured Wine
The worlds of wine and coffee collide in an unusual new launch featured by Gama this week – Friends Fun Wine Coffee-Flavoured Wine. New in the US, Friends’s melding of coffee and wine is the latest addition to the company’s range of low-alcohol “fun wines”, which come in cans and primarily target party occasions. Blending […]