Italy: Heineken unveils grapefruit-flavour Dreher radler
Heineken Italia is continuing its expansion in the low-alcohol beer with the launch of a new variety of its Dreher beer made with grapefruit Juice. Dreher Pompelo follows the successful launch of Dreher Lemon in 2013 and Dreher Lemon 0.0% in 2014 – representing respectively, the first ‘radler’ and the first alcohol-free ‘radler’ to be […]
Mexico: Modelo Group launches online platform for speciality beer
Modelo Group, a leader in the manufacture, distribution and sale of beer in Mexico, has announced the launch of a new online platform focused on speciality beer. Named Beerhouse and available at www.beerhouse.mx, the new portal offers a wide variety of domestic, craft and imported beer, including brands that are not yet available in the […]
Italy: Peroni launches Forte
The Italian beer-maker Peroni has launched Peroni Forte, a new product with a higher alcohol content than conventional Peroni beer. According to Peroni, Peroni Forte is a new segment for the company and has been launched in response to increased demand for higher-alcohol beers in Italy. With 8% alcohol by volume and a light colour, […]
Mexico: Heineken to invest in new brewery
Heineken has announced that it is investing M$7.5 billion ($480 million) to build a new brewery in Mexico. Located in the city of Meoqui in Chihuahua, the new facility is designed to meet demand in the US and Mexican market. Since entering Mexico, Heineken has become one of the country’s two main beer producers, selling […]
Look Ahead: Giovanni Mantovani, Vinitaly 2015
Gama spoke to Giovanni Mantovani, CEO of Vinitaly, ahead of the latest edition of the wines and spirits tradeshow. What should manufacturers do to be successful in the current economic climate? Global wine consumption is evolving, with a shift away from the traditional European producers and consumers of wine and towards new markets. This is […]
Brazil: Bacardi and Beam Suntory seal distribution agreement
Bacardi has signed an agreement with leading spirits producer Beam Suntory to distribute the latter’s range of products in Brazil. The agreement includes Teacher’s, the top selling Scotch whisky brand in Brazil, and the bourbon brands Maker’s Mark and Jim Beam. The partnership aims at expanding Beam Suntory’s geographical reach and strengthening its long-term commitment […]
South Korea: Gold of Prague signs MOU to build brewery
Czech beer company Gold of Prague has signed a Memorandum Of Understanding with the Korean Ministry of Agriculture, Food and Rural Affairs to build a brewery in Jeonbuk Iksan, South Korea. Commenting on the proposed facility, Lukas Mikeska, wmanaging director of Gold of Prague, said “We are paying attention to the growth of the beer […]
Belgium: AB InBev reports 2014 results
The Belgium-based brewing and beverage company AB InBev has released its worldwide 2014 financial results, reporting “another year of solid financial performance with strong commercial results in most of our top markets”. The company said that total volume sales for the year grew 0.6%, with an increase of 0.5% in the beer segment and 1.8% […]
Denmark: Carlsberg to develop biodegradable bottle
Carlsberg has announced that it has signed an agreement with materials firm ecoXpac to develop a fully biodegradable wood-fibre drinks bottle. The three year project will see Carlsberg work on the “Green Fiber Bottle” together with ecoXpac and with the collaboration of Innovation Fund Denmark and the Technical University of Denmark. According to Carlsberg, all […]
Hai Liu, Vice General Manager
Tsingtao Brewery
Gama spoke to Hai Liu, Vice General Manager, Tsingtao Brewery. What key trends do you expect to shape alcoholic drinks innovation in 2015? In my opinion, the alcoholic drinks industry is facing an era of ever more diversified consumers who are demanding new styles and flavours of drinks and no longer demonstrate loyalty to one […]