UK: Molson Coors acquires Rekorderlig UK
Molson Coors has announced that it has acquired fruit cider brand Rekorderlig from Chilli Marketing Brands Ltd in a move that will give the firm exclusive rights to distribute, sell and market the full Rekorderlig portfolio across the UK, Ireland and the Channel Islands in both on- and off-trade. Following the acquisition of Czech lager […]
UK: Heineken launches Foster’s Rocks lager
Heineken is unveiling two new rum flavours for its Foster’s brand of lager in the UK. Foster’s Spiced Rum and Foster’s Classic Rum – the first spirit-flavoured variants for the Foster’s brand – are said to have been inspired by 19th Century Australian rum traders from New South Wales and are being launched under the […]
Denmark: Carlsberg unveils male grooming series
Carlsberg Laboratories, the research and development arm of Carlsberg Breweries, has announced that it has joined forces with cosmetics producer Urtegaarden to develop a series of male-specific grooming products that claim to feature the same ingredients as Carlsberg beer. The new line is to include a shampoo, a conditioner and a body lotion, each available […]
UK: Carlsberg launches 0.0% abv lager
Carlsberg has announced that it is continue to expand to its alcohol free beer offer with the introduction of a new 0.0% abv lager under the Carlsberg brand. Described as being “crafted using the natural ingredients of hops, malt and water” the new 0.0% abv product is available to the off-trade in a four x […]
A vodka that thinks it’s a gin
The latest innovation insight from Gama Compass™ MANCHESTER – 18th June 2015: As gin continues to drive growth in the craft spirits segment, Gama looks at how botanical ingredients and gin branding are beginning to pervade a broad swathe of alcoholic drinks categories with the launch of a new gin-inspired craft vodka – NB London […]
Russia: Efes Rus launches ‘Soviet’ recipe beer
Efes Rus has launched a new beer under its Zolotaya Bochka (‘Golden Barrel’) brand name that is reportedly designed to recall the Soviet era. Named ‘Shabalovskoe’, the beer is described as being made according to a traditional recipe from Soviet times. The design of the bottle and the label, developed by a branding agency, is […]
Japan: Kirin Beer introduces first private label beer
Kirin Beer in Japan has announced a collaboration with Seven & I Holdings for the launch of its first ever beer product under a private label brand, according to a report in Business Journal. The launch is said to mark Kirin Beer’s first entry into private label, the company having previously avoided moving into the […]
USA: Diageo to shut down packaging facility in Maryland
UK-based wine and spirits firm Diageo has announced plans to shut down bottling operations at its Relay facility in Maryland, USA, according to reports in the US media. A company spokesperson is reported as saying that the facility was “significantly underutilized” and that the move would help “optimize the company’s supply footprint”. “Following a comprehensive […]
Russia: Baltika to launch beer with “whiskey bourbon”
Baltika, the Russian brewing firm that is part of the Carlsberg group, is set to launch a new beer featuring the addition of special malt “whiskey bourbon”. Tuborg Boilermaker is described as naturally fermented and contains 7% abv, an alcohol content that is said to be optimal to combine the refreshing taste of beer and […]
Belgium: AB InBev to open first brewery in Vietnam
AB InBev is to open its first brewery in Vietnam, according to a report in the Vietnam Economic Times. Located in the province of Binh Duong in the south of Vietnam, the facility is set to meet the increasing demand for AB InBev products in the region. Commenting on the move, Ricardo Vasques, General Director […]