UK: Diageo launchs interactive tool DRINKiQ

Diageo plc, the leading alcoholic drinks multinational, has announced the launch of a new interactive tool to guide consumers to make informed choices about drinking. The new “mobile-friendly, online tool” DRINKiQ, described as a first in the alcohol industry, is said to use interactive learning and test sgiving people information about what is contained in different […]
UK: Asda introduces prosecco alternative

UK retailer Asda has introduced a premium sparkling wine called Progrigio, marketed as a more affordable alternative to prosecco. Progrigio is described as “Crisp, fresh and delicately floral, with fruity aromas balanced by its dry profile that offers a hint of sweetness at the finish”.” Made from a blend of Italian grapes called Glera – which […]
UK: Diageo to launch Baileys Latte and Mocha Iced Coffee

Diageo, the global spirits giant, has released two new RTD coffee products under its liqueur brand Baileys in the UK. Reportedly a response to growing iced coffee consumption, Baileys Latte and Baileys Mocha Iced Coffee are decribed as a combination of Arabica and Robusta iced coffee with milk, spirit and Baileys Irish Cream. “The popularity […]
Germany: Henkell acquires Mangaroca Batida De Coco

Henkell, the German wine and spirits producer, has announced that it has acquired the rights to Managaroca Batida De Coco and other brands from Mangaroca International, a Swiss firm specialised in Brazilian-style spirits. Managaroca Batida De Coco is described as a coconut milk liqueur with a unique flavour, made according to an original Brazilian recipe. […]
Japan: Suntory introduces a new series of Japanese wine

Suntory, a leading international beverage company, has recently announced the launch of new wine series called Shiojiri Winery. Wines from the new series are claimed to be made with 100% Japanese grapes, fermented at Suntory Shiojiri Winery. The “high quality” grapes used are grown in the prefecture of Nagano, claimed to be one of the best wine-growing […]
USA: Diageo to open Guinness Open Gate Brewery

International spirits firm Diageo has announced its intention to bring its “highly successful Guinness Open Gate Brewery concept” to Baltimore County, Maryland, USA. According to the company – which also recently announced a plan to build a new distillery called Roe & Co – the idea will include a mid-sized Guinness brewery and a Guinness visitor experience […]
Japan: Kirin Brewery to introduce Zero Ichi brand

Japanese brewery firm Kirin Brewery has announced the launch of new non-alcohol, beer-flavour beverage brand called Zero Ichi. The launch comes after Kirin’s previous foray into alcohol-free beer-style drinks – a brand called Kirin Free, introduced in 2009 – failed to meet consumers’ taste expectations, a Kirin spokesman said. The new Zero Ichi is described as a […]
Italy: Campari acquires Bulldog Gin

Italian spirits company Gruppo Campari has announced the acquisition of Bulldog London Dry Gin, an independently owned brand, for $55 million (€50.9 million) plus working capital and assumed liabilities for $3.4 million. Campari has been distributing the premium gin since 2014 through its own distribution channels as part of a five-year agreement, with the option […]
Netherlands: Heineken’s DB Breweries to acquire Tuatara Brewing Company

Tuatara Brewing Company, a New Zealand has been acquired by Heineken-owned DB Breweries. Tuatara will continue to product its beer at its current facilities and other beers. Tuatara brewing was established in the year of 2000 based in Paraparaumu, and grew from a small operation to one of the larges craft breweries in New Zealand. The company […]
Ireland: Diageo to build distillery to sell premium blended Irish whiskey

Diageo plc, the leading alcoholic drinks multinational, has announced a plan to build a new distillery to produce a new “premium blended” Irish whiskey called Roe & Co. Claiming to have identified an opportunity in premium whiskey, the UK firm is set to invest a total of €25 million (£18.6 million) in the new facility in the former power station at St. […]