Italy: Campari acquires Picon aperitif
Italian company Campari Group, owner of Aperol, has acquired the French aperitif Picon from Diageo for €119 million ($125.5 million). Created in 1837, Picon is a ‘market-leading’ aperitif that has achieved net sales of €21.5 million ($22.4 million) and CAAP of €12.9 million ($13.4 million) in the 2021 fiscal year. According to sources, France is […]
USA: Constellation Brands buys remaining stake in Austin Cocktails
Constellation Brands, a leading beverage alcohol company has acquired the remaining interest in ready-to-drink cocktail company, Austin Cocktails, from Austin, Texas. The female-founded Austin Cocktails is said to be rapidly growing and to be famous for its premium, award-winning bottled and canned craft cocktails. According to sources, Constellation Brands’ investment in Austin Cocktails started back […]
UK: Diageo acquires 21Seeds
Alcoholic drinks firm Diageo has announced the acquisition of 21Seeds, a rapidly growing flavoured tequila infused with real fruit juice brand. According to sources, 21 Seeds was founded in 2019 by three female entrepreneurs, Kat Hantas, Nicole Emanuel, and Sarika Singh with the goal of creating great-tasting, smooth spirits with a light touch flavour, easy […]
South Korea: Diageo to sell Windsor business to Bayside/Metis
UK based multinational firm Diageo, producer of alcoholic beverages, has announced the agreement to sell its premium Scotch whisky brand, Windsor, to Bayside/Metis, a South Korean private equity group. According to sources, the agreement includes the brand’s W Series, and Bayside Private Equity and Metis Private Equity consortium are purchasing it for the price of […]
Canada: Diageo to build carbon-neutral Crown Royal distillery in Ontario
Diageo, the leading alcoholic drinks company, has announced the opening of a CAD$245 million ($194million) carbon neutral distillery in Ontario to support the growth ambitions for its Crown Royal Canadian whisky brand. The new distillery will be built according to Diageo’s ‘Society 2030:Spirit of Progress’ sustainability action plan which will operate with 100% renewable energy. It […]
UK: Real Drinks Group to acquire Beer Britannia
Real Drinks Group, known for bringing its innovative drinks to the market, has acquired the UK beer specialist distributor Beer Britannia for an undisclosed sum. The Real Drink Group will continue to curate, supply, and package branded and private label drinks, while Beer Britannia will complement and expand the offering of Real Drink Group into […]
USA: Diageo opens new FAB canning facility in Illinois
The North American subsidiary of alcoholic drinks multinational Diageo has invested $110 million in a new 25,000 sq ft facility for canned flavoured alcoholic beverages (FABs) in Plainfield, Il, USA to supplement existing ready-to-drink production in the area. According to Diageo, the new facility has two high-speed lines with capacity to produce more than 25 […]
USA: Breakthru Beverage Group to acquire JJ Taylor’s Minnesota business
US-based alcoholic drinks firm Breakthru Beverage Group has announced it has signed an agreement with beer distributor JJ Taylor to acquire and integrate the latter’s business in Minnesota. The move will strengthen the company’s position as it continues to expand its range of services and products, Breakthru Beverage Group said. The acquisition is expected to […]
Italy: Heineken to invest €73 million in Italian facility
Heineken, the multinational Dutch brewer, has announced the investment of €73 million in Italy to modernise and expand its brewery in Assemiri, Cagliari. The investment will be used to renovate the existing machinery and add new three warehouses to store material and products. According to sources, the investment will support the growth of the beer […]
USA: Heaven Hill to acquire Samson & Surrey
Heaven Hill, a large, independent, family-owned, and operated distilled spirits supplier, has acquired Samson & Surrey a premium spirits company, owner of a wide portfolio of craft whiskey brands for an undisclosed sum. The acquisition expands Heaven Hill’s portfolio with six high-growth, super-premium brands, Tequila Ocho, Widow Jane American Whiskey, FEW Spirits, Brenne French Whisky, […]