Canada: Ferrero invests $445 million in facility expansion

Italian-based confectionery firm Ferrero has announced an investment of C$445 million ($320 million) to upgrade a production facility in Brantford, in the Canadian state of Ontario.

According to sources, the expansion will aid in manufacturing new products, such as the recently-launched Ferrero Rocher chocolate squares. Nutella biscuits will also have a production line at the facility, their first outside Europe.

The investment is part of Ferrero’s strategy to diversify its portfolio in North America, as well as to strengthen local sourcing and manufacturing.

Commenting on the move, Ferrero Canada president Omar Zausa said: “This is another crucial milestone in Ferrero’s history. This expansion represents a commitment to Ferrero’s tremendous momentum in the region and will strengthen our manufacturing capabilities and supply chain”.

“This investment will also accelerate the growth of our Nutella and Ferrero Rocher power brands, further solidifying our presence in stores”, he added.

The expansion is set to create 500 new jobs.

Source: Food Business News