Belgium: Natra acquires Gudrun Group

Natra, a vertically-integrated cocoa and chocolate manufacturer, has announced the acquisition of Gudrun, a Belgian chocolate and truffle producer, from Down2Earth Capital.

Founded in 1942, Gudrun is a manufacturer of premium chocolates for international retailers in multiple markets. It has a manufacturing base in Lier, Belgium, and a distribution centre in Poland.

Commenting on the move, Natra CEO Armando Santacesaria said: “Gudrun is a fantastic business and this highly complementary strategic combination will significantly enhance Natra’s premium Belgian chocolate offering, while also allowing Gudrun to capitalise on Natra’s global reach and deep customer relationships. We look forward to welcoming our new Gudrun colleagues on board once the deal completes and working with them to build on their successes to date to drive further innovation and growth”.

Gudrun CEO Sofie de Lathouwer added: “Joining Natra marks the beginning of an exciting new chapter for Gudrun, which will allow us to bring our quality Belgian chocolates to more customers around the world. Natra shares our strong focus on premium quality, innovation and sustainability. We are excited about this opportunity and look forward to working with our new colleagues to expand our presence and positioning as a highly valued partner, developer and manufacturer of Belgian chocolates”.

Terms of the transaction were not disclosed.

Source: Natra (via BusinessWire)