USA: Time to brew up at Starbucks “tea bar”
Signalling an intention to diversify beyond the confines of coffee, Starbucks has exploited its recent acquisition of tea retailer Teavana to launch its first “tea bar” in New York City. The coffee giant previewed its latest venture with a demonstration of the concept including handcrafted teas, loose leaf tea, and tea-inspired foods, as well as […]
USA: Kellogg launches efficiency drive as earnings flatline
The Kellogg Company has initiated a new cost-cutting scheme – dubbed ‘Project K’ – which it is reported will result in a reduction of some 7% of its global workforce. This scheme was announced following the release of Kelloggs’ latest financials which reported total net earnings of $3.7 billion for Q3, a figure largley unchanged […]