USA: PepsiCo to launch stevia-sweetened cola True
PepsiCo is diversifying its Pepsi cola range with the launch of a new brand, Pepsi True. Pepsi True is a new stevia-sweetened product that will be available exclusively for online purchase on Amazon. With 30% fewer calories than standard cola, Pepsi True hits shelves shortly after the launch of the stevia-sweetened Life brand from rival […]
USA: Mondelez International invests in Bahrain biscuit plant
Mondelez International has announced plans to invest $90 million in a new biscuit plant in Bahrain in order to meet rising demand from the Middle East & Africa for biscuit brands such as Oreo, Ritz and TUC. In a statement, Mondelez said that the planned facility would be its most advanced manufacturing site in the […]
USA: Grey Goose vodka partners with Virgin Galactic
A partnership between Bacardi-owned Grey Goose and Virgin Galactic which will see see the vodka brand become a sponsor of the first commercial space flight into space has been announced by Virgin Galactic founder Sir Richard Branson at the Rose Space Center and Planetarium in New York. The partnership will be celebrated by iconic media, […]
USA: Urban Decay to open first retail store
US cosmetics company Urban Decay is reportedly to open its first retail store in Newport, Connecticut in early November. According to Cosmetics Business, the location close to the company’s headquarters is 1000 sq ft in size and will feature make-up stations, a customised foyer, digital video wall and a bathroom wallpapered with pictures of the […]
USA: Voga Italia launches Red Fusion wine
Voga Italia has expanded its collection of wines with the launch of a new red wine blend called Red Fusion. The wine is made from a blend of 65% Zinfandel and 35% Cabernet Sauvignon grapes and is sourced from Salento in south-eastern Italy. “Red Fusion offers consumers the choice of a distinctive blend of two […]
Canada: McDonald’s prepares to enter retail coffee market
McDonald’s Canada has concluded a partnership with Kraft Canada to enter into supermarkets across the country with the McCafe brand. By the end of the month the fast food chain will produce and distribute McCafe Premium Roast Coffee in multiple formats, including fine grind as well as single-cup brewing systems such as Tassimo and Keurig. […]
Canada: Campbell’s overhauls canned soup line
Campbell’s in Canada has refreshed more than 50 SKUs in its lineup with new labels, new reformulations and the launch of new varieties. The revamp sees the reformulation of heritage brands such as Classic Chicken Noodle (the company’s biggest seller) as well as a debut for new flavours such as Homestyle Rustic Lentil, Creamy Tomato […]
USA: WhiteWave Foods Company to acquire So Delicious Dairy Free
The WhiteWave Foods Company has announced an agreement to acquire So Delicious Dairy Free for approximately $195 million in cash. So Delicious Dairy Free produces plant-based beverages, creamers, cultured products and frozen desserts under the So Delicious Dairy Free brand. “The acquisition of So Delicious represents a great addition to the WhiteWave portfolio and fits […]
USA: Dream Foods International acquires Casa Mexicana brand
Dream Foods International, a specialist in organic juices and natural ethnic foods, has announced the acquisition of the Casa Mexicana brand from Hispanic Specialty Brands for an undisclosed sum. Products available under the Casa Mexicana brand include taco seasoning mixes, boxed rice and dry soups. Dream Foods International said that the acquisition of Casa Mexicana […]
USA: Family Dollar rejects hostile bid from General Dollar
In a further development in the battle to acquire discount retailer Family Dollar, General Dollar has had an all cash tender bid of $9.1 billion for the company turned down. And Family Dollar, which had already agreed terms on a $8.5 billion takeover by smaller rival Dollar Tree, has urged shareholders not to accept the […]