USA: PepsiCo rolls out four new flavors for AMP Energy
PepsiCo has unveiled four new flavours for its AMP Energy brand line in the USA. New Strawberry Limeade, Passionfruit, Blueberry-White Grape Zero and Watermelon Zero join the existing Original and Cherry Blast variety. Greg Lyons, vice president of marketing, AMP Energy, commented on the release by saying: “We knew energy drink fans were craving some […]
USA: Hormel Food Corporation acquires Applegate Farms LLC
Hormel Food Corporation has announced it has entered a definitive agreement to acquire Applegate Farms for approximately $775 million. Applegate is a leading maker of natural and organic prepared meats including deli meat, hot dogs, bacon, chicken strips and burgers. According to the deal, Applegate will operate autonomously as a standalone subsidiary in the company’s […]
USA: Ferrero to launch flavour-changing Tic Tac sweets
Confectionery firm Ferrero has launched new a version of its Tic Tac sweets that are claimed to create a “flavour changing experience”. According to Bloomberg, Tic Tac Mixers are aimed at “young consumers who hate being bored” and is the company’s first major innovation since 2008. Todd Midura, Marketing Director for Tic Tac in the […]
USA: PepsiCo unveils Pepsi Limon
PepsiCo has unveiled the launch of Pepsi Lemon, a flavoured Pepsi made with lime juice and designed to meet the taste preferences of Hispanic consumers. “Handcrafted” and “made with just the right amount of authentic lime juice”, the new product was developed in collaboration with Adelante, PepsiCo’s employee association that fosters relationships with the Hispanic […]
USA: Mars Chocolate North America launches Goodnessknows snack bar
Mars Chocolate North America has unveiled Goodnessknows, a new square snack bar based on nuts, fruit and chocolate. Goodnessknows Snack Bars are said to contain 150 calories and “100 milligrams of naturally occurring cocoa flavanols” per four-square serving. Each is “made with whole nuts, real fruits, toasted oats and dark chocolate…nestled in a layer made […]
USA: ArKay launches range of 16 halal alcohol-free spirits
Scottish Spirits Ltd, the producer of drinks under the ArKay brand, has announced the launch of what is claimed to be the world’s first collection of non-alcoholic spirits, designed especially for Muslim consumers. Scottish Spirits first hit the headlines in 2011 when it launched what was described as the first non-alcohol whiskey. The new ArKay […]
USA: Ito En partners with Whole Foods Market for matcha tea line
Ito En North America, a Brooklyn based company that focuses on green tea beverages, has partnered with Whole Foods Market to launch a line of unsweetened matcha tea in the USA under the Matcha Love brand name. Matcha Love Organic matcha tea is said to be brewed with 100% organic matcha and whole green tea […]
USA: Vilore Foods to launch digital platform for Mexican food
Vilore Foods, the US importer and distributor of the La Costena and Jumex brands, has collaborated with Captura Group, a Hispanic digital agency, to launch a content marketing platform focused on Mexican cuisine, according to a report in Portada Online. Named Mexico Rico and avaialble at Mexicorico.com, the website is designed to showcase traditional and […]
USA: Whole Foods Market to open lower-price sister chain
Whole Foods Market is planning to open a sister-chain of smaller, lower cost stores in the USA in response to increasing competition, according to reports from Dow Jones Business News and CNN. Speaking during a conference call, Whole Foods Market said the new stores would be complementary to its existing brand, targeting a type of […]
USA: Bacardi launches Gran Reserva Maestro de Ron
Bacardi has expanded its range of white rum with the launch of a new ‘super premium’ Gran Reserva Ron for the US market. Claimed to be the ultimate white mixing rum for cocktail connoisseurs looking for superior character, Gran Reserva Maestro de Ron is described as being double-aged using white oak casks that impart soft […]