USA: Coca-Cola launches custom Twitter emoji
Coca-Cola has become the first company to implement a custom emoji as a form of paid advertising on the social media platform Twitter, according to reports in FoodBev and Adweek. When Twitter users tweet with the hashtag #ShareaCoke, an emoji featuring two glass Coca-Cola bottles ‘clinking’ will reportedly appear in the post. “Coca-Cola is a […]
USA: 7-Eleven launches private label coffee pods
US convenience chain 7-Eleven has entered the single serving coffee category with the release of three varieties of store branded coffee pods. The varieties 100% Colombian, Pumpkin Spice and Exclusive Blend are now available in packs of eight pods, retailed at $3.99. The latter two flavour varieties are also available in packs of two pods […]
USA: Meijer launches True Goodness private label brand
In an attempt to streamline its natural and organic portfolios, US supermarket chain Meijer has joined its two private label brands Meijer Organics and Meijer Naturals into one single brand called True Goodness. The company is starting by transitioning 225 of its organic and natural products to the True Goodness brand. By early 2016 the […]
USA: Inventure Foods launches Boulder Canyon Protein Crisps
Inventure Foods, a natural crisps and snacks firm, has entered into the functional food segment with the launch of Protein Crisps under the Boulder Canyon brand. Featuring pea and lentil proteins, Boulder Canyon Protein Crisps are available in two flavours: Dark Chocolate – which is said to have a balanced chocolate flavour that doesn’t make […]
USA: Keurig Green Mountain launches Campbell’s soup in K-Cup pods
Hot drink capsule firm Keurig Green Mountain and soup manufacturer Campbell’s have partnered to develop a new soup product in single serving K-cup pods. Designed to fit capsule hot drinks machines, the new product reportedly took two years to develop. It comes in two flavours: Southwest Style Chicken Broth & Noddle Soup Mix and Homestyle […]
Canada: Single Cup Coffee to partner with Skinnygirl
Single Cup Coffee, an Ontario, Canada based hot drinks capsule company, is said to be partnering with cocktail brand Skinnygirl in an attempt to drive autumn sales. According to Canadian Grocer, the firms, which distributes a number of brand beverages that are compatible with most single-serve brewing systems will be introducing seven cocktail-inspired teas and […]
USA: Heineken acquires 50% stake of Lagunitas craft beer
Dutch brewer Heineken is aiming to step up its presence in the US craft beer market with the purchase of a 50% stake in California’s Lagunitas beer brand. Lagunitas, claimed to be the fifth top selling craft beer in the US, is planning to expand globally by forming the joint venture with Heineken. The company […]
USA: Ahold opens Bfresh in Boston
Retail firm Ahold has opened the doors to Bfresh, the firm’s new fresh-focused store concept, in Allston, Boston, USA. According to the company, the new store represents “a complete departure from traditional brick-and-mortar grocery stores”. Although similar in concept to Everything Fresh – a store that the company opened in Philadelphia in 2013 – Bfresh […]
Switzerland: Nestle opens new Nespresso plant as it eyes US growth
Nestle has inaugurated its third Nepresso plant in Switzerland as it seeks to meet US growing demand for its coffee capsule range, according to reports in The Local and Bloomberg. The new factory will produce capsules both for the established Nespresso machine and also for the VertuoLine coffee machine, a new product launched last year […]
Canada: Sobeys launches South Asian discount store
Sobeys, Canada’s second largest food retailer, is looking to tap the ethnic market with the opening of its first South Asian discount grocery store, according to a report in Convenience Store News. Named Chalo! FreshCo – the word “chalo” meaning “let’s go” in South Asia – the new store is located in Brampton, Ontario and […]