Belgium: 0% alcohol Jupiler Force to be axed after poor sales
Belgian brewer AB InBev is axing its alcohol-free Jupiler Force brand after poor sales results, Levensmiddelenkrant reports. Launched in 2011, the product was an extension to the male-oriented Jupiler brand line but did not prove popular with consumers, despite alcohol-free beers being on the rise overall. Quoting the Belgian magazine Trends, Levensmiddelenkrant reports that the […]
UK: Kids Food Company to launch jelly pots range
The Kids Food Company has announced the launch of its new Wibble Wobbly Jelly Pots range, as it seeks to move its Kiddylicious brand into the toddler desserts category. Described as an innovation for the 12 months and over age bracket, the products comprise fruit flavour jelly that also includes pieces of soft fruit that […]
UK: Lidl to make further investments by the end of the year
The supermarket chain Lidl is planning to increase its investments in the UK market with the opening of new stores and a new distribution centre, Talking Retail reports. The move will see Lidl increase its UK store count by 20 to 620 by the end of the year, with up to 2,500 new jobs reportedly […]
Spain: Dia acquires El Arbol
Dia has agreed a deal through which it will acquire 100% of the shares of the Spanish supermarket chain Grupo El Arbol Distribucion y Supermercados (El Arbol), further consolidating Dia’s presence in the Spanish market. The shares have been acquired for the nominal value of €1, with Dia assuming responsibility for El Arbol’s debt, which […]
UK: Molson Coors launches Carling Fruit Coolers nationwide
Molson Coors, owner of the Carling brand, is developing its presence in the flavoured alcoholic drinks with the nationwide UK launch of Carling Fruit Coolers. The new drink, available in Lemon and Grapefruit flavours, is described as a light and refreshing choice, made with a blend of real fruit juice and Carling lager. Sold in […]
Innovation Insight: Pril Fat & Starch Dish Detergent
This week Gama takes a look at at the novel “starch-removing” claim being made by Pril Fat & Starch Dish Detergent, a new product line recently launched by German manufacturer Henkel. Promising to “effortlessly remove fat and starch”, Pril Fat & Starch is a reformulation of Henkel’s existing Pril dish detergent in Germany. Identifying that […]
UK: Streamline Foods launches Fruit Shoot Jam range
Streamline Foods Company, a manufacturer of jams and marmalades specializing in low sugar products, has launched a new range of squeeze bottle jams targeting children. The company is marketing the range under the Froot Shoot brand, licensed from Britvic and already well established in the children’s soft drinks market. The new Fruit Shoot jams, which […]
Spain: Ebro Foods acquires Pastificio Lucio Garofalo
Ebro Foods, S.A. (Ebro) reports that it has signed a binding agreement to acquire 52% of the Italian company Pastificio Lucio Garofalo, S.p.A (Lucio Garofalo) for €62.5 million. The transaction is expected to be completed by the end of June. Lucio Garofalo was founded more than 100 years ago and owns the Garofalo, Santa Lucia […]
UK: Soupologie launches new “detox” soup range
Hamstad in the UK has launched a new range of Soupologie soups promoted as having “detox” benefits. Hamstad’s Detox Boost line can be eaten either hot or cold, and is positioned as a healthy lunch option. Availble in Beetroot & Pomegranate, Celery Apple & Ginger and Spirulina Greens varieties, it is said to be lightly seasoned with […]
Innovation Insight: Butterkist Pop’n’Pour Microwave Popcorn
Butterkist Pop’n’Pour Microwave Popcorn is Gama’s focus this week, as we consider the latest addition to a growing UK popcorn market. Released by Tangerine Confectionery as a new line under the Butterkist brand, Pop’n’Pour is microwave popcorn with an added extra – a sweet topping that is served warm. Rather than being ready-flavoured, the popcorn […]