Germany: Rewe and E. Leclerc seal alliance
The German supermarket chain Rewe has announced that it has finalised a strategic alliance with its French counterpart E. Leclerc “to identify synergies in the context of the business activities of the two companies and to leverage these to mutual benefit”. This alliance is designed to act not only a purchase association but also as […]
UK: Cauli Rice launches cauliflower rice range
UK based start-up Cauli Rice has released a range of microwavable rice made from cauliflower grains. Promoted as containing between 60% and 70% fewer calories than normal rice and 1 of the recommended 5 daily fruit and vegetable servings, Cauli Rice is described by the company as a “natural source of vitamins, minerals and dietary […]
Russia: Efes Rus launches ‘Soviet’ recipe beer
Efes Rus has launched a new beer under its Zolotaya Bochka (‘Golden Barrel’) brand name that is reportedly designed to recall the Soviet era. Named ‘Shabalovskoe’, the beer is described as being made according to a traditional recipe from Soviet times. The design of the bottle and the label, developed by a branding agency, is […]
Austria: Maesa Group to acquire P2 Cosmetics
Maesa Group, a firm specialized in the design and manufacture of private label and exclusive beauty products, has announced that it is to acquire P2 Cosmetics, an Austria-based producer of makeup products with distribution exclusively through the German retail chain Drogerie Markt (DM). Founded in 2004 as a division of Palmers Textil, P2 Cosmetics offers […]
Sweden: Scandi Standard to acquire Lagerbergs
Scandi Standard has announced it has signed an agreement to acquire Lagerbergs, the third largest producer of chicken in Sweden. This announcement comes less than one month after the acquisition of Huttulan Kukko Oy’s chicken business in Finland and is indicative of Scandi Standard’s desire to strengthen its position in the Nordic region. “I am […]
UK: Wensleydale Creamery launches new “luxury” yoghurt range
Wensleydale Creamery, most famous for the production of Wensleydale cheese, has entered the yoghurt category with the launch of Wensleydale Creamery Yorkshire Yogurt. Promoted as “naturally thick and creamy”, the range is packed in pots designed to highlight the fruit layer underneath the yoghurt, according to the company. “We spotted a clear gap in the […]
Ireland: Perrigo acquires OTC brands from GSK
The Ireland-based company Perrigo, the world’s largest manufacturer of OTC products and supplier of infant formulas, has announced a deal through which it will acquire well-known OTC brands from GSK. The acquisitions include the NiQuitin nicotine replacement therapy (NRT) business, primarily in the European Economic Area (EEA) and Brazil; Novartis’s legacy Australian NRT business, including […]
Russia: Moscow Brewing Company gains rights to Irn-Bru
Moscow Brewing Company has been conferred with the exclusive right to produce and distribute the soft drink Irn-Bru in Russia following a long-term licensing contract with A.G. Barr, a UK based soft drink producer. Previously, Irn Bru-sold in Russia was produced by PepsiCo. Moscow Brewing Company will initially launch Irn-Bru in 330ml aluminium cans and […]
UK: Premier Foods introduces milkshake-flavoured Mr. Kipling cake slices
The UK’s leading cake brand – Mr. Kipling – is seeing its range expanded with the launch of three new flavours inspired by popular milkshakes, according to a report in FDIN. The new Mr. Kipling Milkshake Slices have been launched as part of the brand’s ‘snack pack’ offering, designed to cater to the needs of […]
Poland: Maspex acquires Agros Nova brand portfolio
Maspex Wadowice Group, one of Poland’s largest beverage and food companies, has bought the assets of Agros Nova Group, one of the country’s leading food manufacturers. The transaction was recently approved by the Office of Competition and Consumer Protection (UOKiK / Urzad Ochrony Konkurencji i Konsumentow). The Agros Nova acquisition is Maspex’s 17th, the largest […]