UK: Coca Cola launches new advertising campaign
Coca Cola has launched a new brand campaign called ‘Reasons to Believe’ to be launched through television advertising and social media channels as well as outdoor and in-store activity. The Reasons to Believe campaign, developed by Ogilvy and Mater, includes a 60-second TV advertisement in which negative imagery is offset with positive scenes, offering up […]
Russia: Henkel acquires plant to support emerging market strategy
German household and personal care manufacturer Henkel has completed the acquisition of a beauty care plant in Russia, located near Moscow in the Noginsk area. The factory, purchased from Wellchem Holding GmbH of Austria, is described as being fully operational. According to Henkel, the acquisition is in line with its global strategy to strengthen its […]
UK: Sainsbury reports rise in Free From sales
Sainsbury has announced that, in the run up to Christmas, its “Free From” foods range has seen a rise in sales of 64% compared to 2012. The retailer attributed the increase to the growing numbers of consumers with food allergies or otherwise opting for gluten, dairy or wheat free products, but who did not want […]
Denmark: Arla triples sales in Russia
Arla has announced that it has tripled its sales in Russia since 2008, recently surpassing the milestone of 20,000 tonnes per year. Arla, Denmark’s leading producer of dairy products including milk, cream and cheese, claimed the growth had been achieved despite a challenging macro-economic picture. The Russian ruble fell more than 10% against the euro […]
Germany: Gizeh launches “Aroma Barrier” for pet food packaging
German based plastic packaging manufacturer Gizeh Verpackungen has developed an EVOH oxygen barrier to feature on Nestle Purina dog food, Packaging Today reports. The development will provide an aroma barrier and prolong storage life, it is reported. The new rigid container for the Nestle Purina 300g dog food will be sealed with an aluminium plastic […]
Europe: Agreement reached on further tobacco curbs
The European Parliament has provisionally agreed to a new directive that will impose tighter restrictions on tobacco manufacturers in Europe. Among the measures announced in the directive are the banning of menthol cigarettes, 10-packs, and smaller packs of roll-your-own tobacco, as well an increase in the size of health warnings to 65% of packaging. The […]
France: Carrefour invests €2 billion in shopping centres
French hypermarket chain has announced a €2 billion investment in retail space by acquiring a 127-strong portfolio of shopping centres from real estate group Kleppiere, Reuters reports. Carrefour stated that it intends to pool the shopping malls – based in France, Italy and Spain – with its existing 45 shopping centres in France, creating a […]
Europe: End signalled for methylisothiazolinone in leave-on toiletries
Cosmetics Europe – the industry body representing cosmetics and toiletries manufacturers in Europe – has signalled the end for methylisathiazolinone (MIT) in leave-on skincare products and wet wipes by recommending that the ingredient be removed from formulations. The move follows discussions with The Society of Contact Dermatitis. Concerns among the dermatology community about MIT have […]
UK: Gourmet Yoghurt launches UK first alcoholic yoghurt
Gourmet Yoghurt is set to add an alcohol-enhanced variety – flavoured with amaretto – to its “The Collective” range of yoghurts in the UK. The limited edition Raspberry and Amaretto flavour, described as containing a base layer of raspberry compote along with Italian liqueur and thick creamy yoghurt, will hit shelves in January 2014. Gourmet […]
Belgium: Cargill invests in production facility in Mouscron
Cargill has begun construction on a new facility in Belgium with a $48m investment that is set to double the capacity of production in Mouscron over the next two years, FoodBev reports. The new investment comes as Cargill seeks to meet increased demand for Belgian confectionery, dairy and bakery products from its European customers. The […]