Innovation Insight: Coco Vodka
This week Gama explores a new product called Coco Vodka, a flavoured alcoholic beverage (FAB), that illustrates the continuing prominence of coconut water in product innovation. Launched in 2014 in Australia, Coco Vodka is a premixed spirit drink blending triple-distilled vodka and “the fresh water from young coconuts”. Available in an original version as well […]
India: Beiersdorf establishes new plant in Gujarat
German health and beauty company Beiersdorf is to open a new plant in Gurajat, India, the Economic Times reports. The new plant will be 70,000 square meters in size, will cost around Rs 1,000 crore ($166 million) and is planned to be finished by next year. “The Indian business has rapidly grown and we decided […]
India: Godrej target Rs 100 crore sales over three years for Protekt brand
Indian household and personal care company Godrej Consumer Products Ltd (Godrej) has announced ambitions to achieve sales of Rs 100 crore ($16.6 million) through its Protekt brand. The company was speaking as it unveiled product launches of a hand sanitizer, handwashes, and a skin mosquito spray under the Protekt brand. According to Sunil Kataria, Godrej […]
China: Wal-Mart to triple spending on food safety
The US retailer Wal-Mart has vowed to triple spending on food safety measures in China in a bid to avert further recalls and mislabelling of products. The move comes after this year’s discovery of fox meat found in packages labelled as “Five Spice” donkey meat. The company said it would increase checks on vendors to […]
China: Bright Food Group buys a majority stake in Israel’s Tnuva
Bright Food Group Co., a Chinese dairy and consumer-products group, has agreed to buy a majority stake in Israel’s Tnuva Food Industries Ltd., Bloomberg reports. The group, backed by the Shanghai government, has plans to expand overseas and it is said the deal would give Bright Food a broader range of high-quality products to bring […]
Australia: Cadbury unveils “Flavour Matcher” Facebook campaign
As part of a new social media campaign oriented around consumers’ flavour preferences, Cadbury Australia has unveiled its new “Flavour Matcher” app and associated promotional activities. According to Food Magazine, Flavour Matcher uses Facebook likes and interests in categories from popular consumer brands, charities and sporting clubs to music artists, TV shows, radio stations and […]
Japan: Japan Tobacco acquires e-cigarette brand E-Lites
Japan Tobacco Inc. (JT) has announced that it has concluded an agreement that will see it take ownership of the e-cigarette brand E-Lites. Under the terms of the agreement, JT is to acquire all the outstanding shares of Zandera Ltd. which JT described as offering the most recognized range of high quality rechargeable and ready-to-use […]
Australia: Mother launches “morning” energy drink
Energy drink company Mother has recently launched a new product called Revive which it is positioning as a “morning beverage”. According to Australian Food News, Mother Revive has a lemon & lime flavour and contains caffeine, tea and yerba mate to give a “morning lift”. Commenting on the launch, Pamela Wyatt, Mother Marketing Manager, said: […]
Australia: “First paper water bottle” launched
A paper-based water bottle has recently been launched by Australian beverage company, Do Water, in a move which is described as a first for the Australian market. According to the company, the packs are lightweight, collapsible and recyclable. As reported by Australian Food News (AFN), the water is sourced from Sardinia and is also bottled […]
Indonesia: Olam International to invest in cocoa processing
Singapore based company Olam International Limited (Olam) has recently announced plans to invest $61 million to establish a new cocoa processing facility. As reported by Australian Food News (AFN), the company has 65 businesses that operate as a value chain, with Olam saying that the project will “leverage the strength of its Indonesian cocoa sourcing […]