Japan: Pocky biscuits renamed in marketing campaign
Pocky, one of Japan’s leading snack brands, is to undergo a temporary rebranding exercise in a marketing effort centred on personal messages. The campaign from brand owner Ezaki Glico will see pack designs altered to communicate messages of affection, gratitude and good fortune. Among a total of 10 options, the original Pocky snack will be […]
Japan: Koikeya adds Strawberry Shortcake flavour to crisps range
Japanese snack manufacturer Koikeya has added to its line of sweet flavour potato crisps with a new Strawberry Shortcake variety. Koikeya Strawberry Shortcake Crisps were said to be have been launched in time for Christmas season when cake products are in high demand. The special edition flavour is said to be made with domestically produced […]
India: USL moves out of FABs
USL, a subsidiary of Diageo operating in India, has taken the strategic decision to move out of the FAB market due to lack of scale in domestic RTD sales, according to reports in the Economic Times and the Times of India. Premixed vodka drink Smirnoff Ice was launched by USL to challenge Bacardi Breezer, which […]
Thailand: Singha enters joint venture with Sanko
Singha, one of Thailand’s leading food and beverage firms, has announced that it has entered a joint venture with Japanese rice cracker maker Sanko to expand into the snack market. According to a report in the Bangkok Post, the move forms part of Singha’s plan to become one of the top five food and drinks […]
South Korea: Etude House introduces lip tint ‘pudding’
Leading Korean cosmetics firm Etude House has released a lip tint ‘pudding’ under the Snowy Dessert brand as a part of its 2015 Holiday Collection line. According to a report in Daily Cosmetic, the product packaging comes in the form of a mini ‘cake box’ emphasising its design concept, and with a texture that replicates […]
Australia: Aldi launches Summer Delight ice cream
Aldi has recently announced the extension of its frozen desserts range in Australia with the launch of a new summer ice cream under the Milfina private label brand name. According to Australian Food News, the new individual stick ice cream is called Summer Delight and consists of “caramel and vanilla flavoured ice cream which is […]
India: Patanjali Ayurveda plans $150 million expansion in 2016
Fast-growing consumer goods firm Patanjali Ayurveda is set to invest 1,000-crore INR ($150 million) early next year on various expansions plan, with a particular focus on e-commerce and export, according to reports in the Economic Times and Wellness India. Patanjali Group promoter Baba Ramdev said: “We are likely to invest about Rs 1,000 crore in […]
India: Coca-Cola may reinforce dairy presence with Vio launch
Coca-Cola is considering strengthening its presence the Indian dairy market with the launch of its US dairy brand Vio in the country. An Indian version of Vio would be adapted for the local market and, unlike the US offering, would be non-carbonated, according to information. In the US, Vio is offered as a skimmed dairy […]
India: Tata Global Beverages launches Tata Coffee Grand
Tata Global Beverage Limited, in association with its subsidiary Tata Coffee, is looking to strengthen its hand in the branded instant coffee category in India with the launch of Tata Coffee Grand. Tata Coffee already has some presence in instant coffee in India – a market currently dominated by Nestle and Unilever – through brands […]
Japan: Family Mart launches Cafe & Meal MUJI chilled drink range
Convenience store chain Family Mart is to start selling four varieties of latte, tea and jelly drinks under the Cafe& Meal MUJI name in what will be the brand’s first foray into chilled drinks. The brand, first established by Japanese retail firm Ryohin Keikaku in 2014, is claimed to offer products made with simple methods […]