Australia: Treasury Wine Estates opens $9.8 million ‘low and no’ winemaking facility

Treasury Wine Estates (TWE), the Australian wine giant, has announced that it has opened a new A$15 million ($9.8 million) facility in South Australia’s Barossa Valley to produce low- and no-alcohol wines.

This new site combines dealcoholisation technology with patent-pending innovations designed to treat the wine’s aroma components. The facility will produce low- and no-alcohol wines for brands like Squealing Pig and Pepperjack, complementing existing lines from 19 Crimes, Matua, Wolf Blass, and Lindeman’s.

Commenting on the move, Treasury Wine Estates chief supply and sustainability officer Kerrin Petty said: “This world-leading facility cements our position as a global pioneer in winemaking. This state-of-the-art technology and proprietary process for de-alcoholisation is our latest step in building a hub of innovation, technology and sustainability in the Barossa Valley, where we’ve been crafting wine to delight consumers for more than a century”.

Sarah Parkes, general manager of sales and marketing added: “Flavour has historically been a barrier for wine drinkers exploring a no or low alcohol alternative – this technology has helped us solve the flavour puzzle, and it’s had outstanding feedback from consumers so far. With award-winning low and no alcohol wines already under our belt, we’re looking forward to sharing this next generation of great-tasting wines with consumers from next month”.

Following the opening of the factory, TWE is planning to launch a new 8% abv wine called Sorbet. Combining varietals with fruit flavours, the product is slated for launch in October.

Source: Treasury Wine Estates