Australia: M&S enters wholesale food partnership with Coles

Marks & Spencer (M&S), the British multinational retailer, has entered the Australian grocery market through a new wholesale partnership with Coles, one of the country’s largest supermarket chains.

From 19th November, Coles stores nationwide will stock M&S items such as Percy Pig and Colin the Caterpillar confectionery, shortbread and luxury tea. While the initial launch focuses on core staples and seasonal items, the company confirmed that the range is set to expand to over 200 products in the coming year. Furthermore, an extended selection will be available through Coles’ online platform and fulfilment centres in Sydney and Melbourne.

This agreement marks the first time M&S Food products have been sold in physical stores in Australia. It builds upon the retailer’s international growth strategy, following a successful US wholesale pilot with Target, the company said in a statement.

Mark Lemming, managing director of International at M&S, commented: “Wholesale is a relatively new channel for us, but one that provides lots of opportunity to scale, sell and serve our Food business to even more customers around the world […] We’re delighted to partner with one of Australia’s leading supermarkets, Coles – a partner that shares our values of quality food at a trusted value”.

Source: Marks & Spencer