Australia: Jack Link’s acquires meat snack brand Kooee!

Jack Link’s, the US-based meat firm, has announced the acquisition of meat snack brand Kooee via its Australian division Link Foods APAC to expand its premium offering across the Asia-Pacific region.

Founded in 2015 in north-west Tasmania by Shaun Malligan, Kooeee! offers a range of beef jerky and meat sticks made from 100% grass-fed beef and free-range pork, reportedly using natural, gluten-free, and clean ingredients. The brand is available in Woolworths, Coles and health stores throughout Australia.

Commenting on the move, Link Foods APAC managing director, Shannon O’Connell said “Kooee! has built a brand that perfectly aligns with the way consumers are choosing to snack today – natural, high in protein, and made with integrity. Its commitment to quality and clean ingredients is unmatched, and we see this as a powerful addition to our growing portfolio in APAC”.

“This acquisition allows us to bring both our global and local scale and operational strength to a proudly homegrown brand, while continuing to support its unique voice, values, and connection with consumers”, she added.

Source: Food & Drink Business / C-store