Bel, the multinational dairy firm is expanding its product portfolio with the introduction of The Laughing Cow Creamery, a new three-product range launched exclusively at Tesco.
Rolling out from late October , the range comprises Creamery Spread, Creamery Skyr and Creamery Whipped. Described as being made with real milk, fresh cream and no additives, the products reportedly cater to growing consumer demand for simple ingredients, nutrition and versatility in the dairy aisle. The Creamery Spread (150g) has an RRP of £2.25 ($2.97), Creamery Skyr (145g) is available for an RRP of £2.45 ($3.23) and features 10.2g of protein per 100g, and Creamery Whipped (210g) carries an RRP of £3.00 ($3.96).
Polly Rattue, brand lead at The Laughing Cow, commented: “Creamery represents one of our most significant launches in recent years, introducing an entirely new range that brings something fresh and distinctive to the dairy aisle”.
Source: Retail Times / Grocery Gazette
