Constellation Brands, the USA beverage alcohol producer, has announced an agreement to acquire the remaining interest in the non-alcoholic brand HOP WTR. The deal, for an undisclosed sum, is expected to close this April.
HOP WTR produces calorie-free sparkling water infused with hops, adaptogens and nootropics. The brand has been part of the Constellation Brands ventures portfolio since an initial investment in 2021. The acquisition follows a 22% growth in dollar sales within the beer-adjacent non-alcoholic segment during 2025.
Jim Sabia, president of the Beer Division at Constellation Brands, said: “With the non-alcoholic segment becoming one of the fastest growing areas of total beverage alcohol, HOP WTR is a natural addition to our no- and low-alcohol portfolio”.
The brand joins a portfolio that includes Corona Non-Alcoholic, Kim Crawford Illuminate and the recently launched Modelo Chelada Limon y Sal Non-Alcoholic. Following the completion of the transaction, HOP WTR founder and CEO Jordan Bass will join the Constellation Brands team.
Source: Constellation Brands / FoodBev / Global Drinks Intel
