Essity, the hygiene and health company, has agreed to acquire the Brazilian feminine care business of Kenvue for $284 million on a cash and debt-free basis.
Structured as an asset purchase from certain Kenvue subsidiaries, the transaction includes ownership of the Carefree, Sempre Livre and o.b. brands for sanitary pads, liners and tampons, alongside related manufacturing equipment in Brazil. In the 12-month period ending the 30th June 2026, the acquired business generated net sales of approximately R$800 million ($146 million) with “good” profitability.
Ulrika Kolsrud, president and CEO of Essity, commented: “With this acquisition we establish a strong position in feminine care in Brazil and it marks another step in our strategy to grow in our most value-creating categories. Brazil represents a significant growth opportunity in hygiene and health, where we already hold a leading position in incontinence products”.
Subject to regulatory approvals in Brazil, other closing conditions and the completion of the Kimberly-Clark and Kenvue transaction, the deal is expected to close during the second quarter of 2027.
Source: Essity (via PR Newswire)
