Lavazza has partnered with dairy company Muller to launch a new ready-to-drink chilled coffee range inspired by Italian recipes.
The new dairy-based range is available in a 220ml format and features four varieties: Cappuccino, Latte Macchiato, Caramel Latte flavour, and Cappuccino Tiramisu. According to the companies, the collaboration pairs Lavazza’s coffee knowledge with Muller’s capabilities in chilled dairy production.
The launch marks Lavazza’s step into the refrigerated coffee category, drawing on its 130 years of coffee expertise. The products are currently available in the supermarket chain Sainsbury’s and are scheduled to roll out across other retailers in the coming months. The range is already available in German and Italian markets, with plans for introduction to other European countries.
In addition, the launch will be featured in the Wimbledon Queue through Lavazza’s official partnership with The Championships, Wimbledon.
Source: Muller
