Bimbo Bakeries USA, the US baking company owned by Mexico’s Grupo Bimbo, has partnered with Hershey to launch a co-branded cake and pastry collection across the USA.
Following a debut in Mexico, the new range is scheduled to launch in American convenience stores this year. The collection is described as combining the baked goods expertise of the Marinela and Bimbo brands with Hershey’s chocolate and includes Hershey’s Snack Cakes, Pinguinos, Mantechox and Crossantines Minis. The products will be available for an RRP of $1.99.
Commenting on the collaboration, Paula Flores, senior brand manager for Marinela at Bimbo Bakeries USA, said: “Pairing the timeless, fun spirit of Marinela® and Bimbo® with the beloved taste of Hershey’s creates something truly special – a combination our consumers have been waiting for”.
Bimbo Bakeries USA employs more than 20,000 U.S. associates and operates more than 50 manufacturing locations in the United States.
Source: Bimbo (via PR Newswire)
