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USA-based total beverage firm Coca‑Cola has expanded its portfolio with the launch of Bodyarmor Fit, the brand’s first-ever sparkling sports drink.
According to a company statement, the product is available in a 12 oz slim can format, marking the first time the brand has introduced a sports drink in a can format to offer a crisp, sparkling alternative to traditional sports drinks. Designed “to bring modern hydration to everyday moments”, the sugar-free range is available in five fruit-forward flavours: Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango and Watermelon Lime. Each contains 290 mg of electrolytes, 60 mg of caffeine and functional ingredients including choline and green tea extract.
Sara Weaver, VP of Brand Marketing at Bodyarmor, commented: “People are staying active in different ways throughout the day, and BODYARMOR FIT was designed to fit seamlessly into those routines with a new sparkling format that still delivers the functional hydration expected from us.”
To support the launch, the company is introducing a new “Fitness Never Rests” digital campaign featuring professional football quarterback Joe Burrow. The product is now available in-store and online across the USA.
Source: Coca‑Cola
