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Heineken, the Dutch brewing company, has announced the sale of its shareholding in Brasseries, Limonaderies et Malteries SA (Bralima), its operating company in the Democratic Republic of Congo (DRC).
The stake has been acquired by ELNA Holdings Ltd, a Mauritius-based investment firm, which will assume full responsibility for Bralima’s operations, including production, distribution and its approximately 731 employees. Bralima, which was founded in 1923, operates three breweries located in Kinshasa, Kisangani and Lubumbashi. Financial details for the current transaction were not disclosed.
While the divestment ends Heineken’s direct ownership, the company will retain ownership of its global and regional brands. It has established long-term trademark licensing agreements to ensure the continued local production and marketing of brands such as Heineken, Primus, Turbo King, Legend and Mutzig.
The move follows the transfer of the company’s Bukavu brewery in November following regional conflict. Guillaume Duverdier, president, Africa Middle East Region for Heineken, stated: “This step allows the business to continue under a locally anchored model, while ensuring that our brands remain available to consumers across the country. It also reflects our move towards a more asset-light approach in selected markets”.
Source: Heineken / CNBC Africa / Stock Titan
